Modern Tire Dealer

AUG 2013

Magazine for the professional tire industry

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Features 26 Te skinny on tall, thin tires Is this the tire of the future? Or just an electric vehicle trait? 34 Tall, thin, FAST tires Te DeltaWing project has resulted in the design of efcient, slim tires 39 Used wheel weights Transitioning from lead to alternatives has created recycling challenges 42 Maintaining a maintenance schedule Your customer checklist should cover everything from the engine to wiper blades 46 Tire sizes to watch Are these big-volume OE ftments on your radar screen? Commercial Tire Dealer™ 57 Service trailer tires Tell customers who think they are just like car tires that trailer tires must dissipate heat and carry heavier loads 62 Are retreaders too passive? Less than half of them plan to expand 64 DLS and Continental: A 'force multiplied' New dealer and tire maker work together to capture Carolina retread market share 66 Commercially viable Modern Tire Dealer is a proud member of: Te Industry's Leading Publication August 2013, Volume 94, Number 8 Departments 4 Editorial Word-of-mouth says it all 6 Online Cooper confdential, plus the most-read online items 8 News/views When David buys Goliath: What are Apollo's plans for Cooper Tire in the U.S.? 22 Your marketplace Tire pricing environment becomes more competitive at retail 51 Business insight Google vs. Facebook: The battle lines have been drawn — They're fghting for supremacy in cyberspace. Which camp should you be in? 68 European notebook A European perspective on a 'hidden proft booster' in every tire center 70 Counter intelligence The art of closing the sale: The last time, until the next time — Wrapping up the new-school ABCs of selling 72 Focus on industry Sailun launches second generation of Atrezzo, Terramax lines — Exclusive supplier TBC Corp. tells dealers it's 'With you through every turn' 74 Focus on industry Eco Products line lowers operating costs by 7% — Bridgestone offers mid-level Firestone brand, eco-friendly commercial truck tires 76 TPMS Mountaineer TPMS is not affected by wheel and tire rotation — Warning light may activate if pressures are not adjusted cold 91 Your turn Reader asks, 'Will customers be smiling after their next tire purchase?' 82 Products 86 Quik-Link 88 Classifed TRIB TIRE RETREAD & REPAIR INFORMATION BUREAU Member An Industry Association www.moderntiredealer.com 3

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