Magazine for the professional tire industry
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Business insight Google vs. Facebook: Te battle lines have been drawn Tey're fghting for supremacy in cyberspace. Which camp should you be in? W hat comes to mind when you hear Let's take a look at some Facebook facts. the word "Google"? Do you think, Facebook has over one billion users and over search engine? Did you know it's the 665 million of them use it every day. Tere are most widely used search engine on the Internet? over 50 million Facebook pages (businesses/ It's fve-and-a-half times more popular than its athletes/celebrities, etc). Tere are over 150 closest rival, Bing. Maybe you think of it as a place billion Facebook friend connections, which to look up a business on Google+ Local or do you means on average each person has 141 Facebook think of Google Gmail, which is a very popular friends. How do you stack up against the average free email service? Perhaps you use Google to friend connections? search for online reviews about a business or a By Wayne Croswell Tere are over 240 billion pictures posted on product? How about using Google Maps for Facebook. Facebook has over 17 billion directions or Google Earth to get a real view of anywhere location-tagged posts. STOP — let me repeat that in the world? Do you watch videos on YouTube? Did you — there are over 17 billion posts on Facebook that know YouTube is owned by Google? have a specifc location tagged in the post. Tese Google has over 50 million businesses listed on its Google+ posts may be something as broad as a town or as Local directory, each with extensive information about the specifc as a place of business. Tey may even include business, maps and directions, hours of operation and many the Facebook page of the business/place they have online reviews from real customers. Google even assigns a tagged. Tere are over two billion connections numerical rating — one to 30 (highest) — for each busi- between local businesses and Facebook users. ness , which is a mathematical calculation of all its reviews Te average number of business pages viewed (minimum of 10 reviews). Google has tens of millions of weekly is 645 million and there are over customer reviews posted regarding the businesses listed 13 million comments posted each week on their site and they receive over 5.2 billion requests from on local business Pages. people looking for information each day. Tey have over Tese statistics bear out that Facebook 500 million users of Google+ (their answer to Facebook). is the dominant choice for people comIt's fair to say that Google is playing a big part in provid- municating online with each other. Do ing consumers with useful information about businesses, you know who owns Instagram with products and services. Tey are a serious player in the its 130 million users? You guessed it, game for social media, Internet domination, a business' Facebook. online reputation and a whole lot more. Have you heard the rumors that Google is building/buying/developing a Open Graph: Te newest ofering complete fber optic network to ofer to its subscribers? from Facebook Have you heard about Facebook's Google took the 'Build it and they will come' newest ofering, Open Graph? Have you approach used it? Facebook released an advanced Tey have taken the approach of "Build it and they will copy in January 2013 to a select group come," and have been quite successful with this approach. of users, who tested, evaluated and provided feedback to It's apparent they have the largest collection of business Facebook, who then tweaked Open Graph and has recently listings and access to millions of online reviews from all released it to users whose default language is U.S. English. the various social media sites. It's a big business and there The premise behind Open Graph is simple. If you is a lot at stake. are looking for information about a business, product Now, shifing focus, what comes to mind when you hear or service, why not ask your network of friends? Open the word "Facebook"? Graph automatically searches throughout the postings of Some people might say it's a place where a lot of people friends and friends of friends for all kinds of information. waste a lot of time. Most people would say it's a community Do you know how powerful the recommendation from of relatives, friends, businesses and acquaintances all geting a friend is? People trust a recommendation from a friend together in one place to share life's stories, pictures and more. 92% of the time. So imagine the power of searching the www.moderntiredealer.com 51