Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/148910
Focus on industry Sailun launches second generation of Atrezzo, Terramax lines Exclusive supplier TBC Corp. tells dealers it's 'With you through every turn' By Bob Bissler W ith the help of TBC Corp., Sailun Tire Corp. is positioning itself as a premier Tier Tree tire company in the United States. As part of that initiative, the companies will be ofering a new Sailun Atrezzo passenger tire and more sizes in the Terramax light truck tire line. Tey also have launched a new tagline, "With you through every turn." Special delivery TBC is the exclusive supplier of Sailun tires in the U.S. Te companies recently held a ride-and-drive event for dealers at Palm Beach International Raceway in Jupiter, Fla., to review the products. Te companies now ofer Sailun's Atrezzo Z4+AS allseason high-performance tire in 21 sizes from 205/55R16 91W to 255/35R20 97W. Other tires in the Atrezzo passenger tire line include the SH402 all-season performance tire in 37 sizes from 175/70R13 82T to 245/50R16 97H, the Touring LS all-season performance tire in 25 sizes from 195/70R14 91T to 225/55R17 97T and the ZS-R UHP tire in 24 sizes from 195/45R15 SL to 245/45R18 RF. Te Atrezzo light truck tire line now includes the SVR LX high performance SUV tire in 15 sizes from 275/40R20 XL to 295/40R24 XL, the Terramax CVR all-season luxury/CUV/SUV tire in 18 sizes from 205/70R15 SL to 255/50R20 XL, the Terramax H/T all-season LT/SUV tire in 22 sizes from 215/75R15 SL to LT265/70R17 10 and the Terramax A/T on-/of-road LT/SUV tire in 20 sizes from 235/75R15 XL to LT285/70R17 8. TBC ofcials said the company is consistently updating its product oferings to ensure its dealers have access to quality products at competitive prices. Attendees compared Sailun's Atrezzo Z4+AS against a leading tire brand in a blind test conducted by TBC Corp. and Sailun Tire Corp. at Palm Beach International Raceway in Jupiter, Fla. 72 "We have an extended workmanship and material warranty for a fve-year period across the life of the tire," said John Vance, senior director product marketing, TBC Wholesale. "That's the same type of workmanship and material warranty that we have from the Tier One manufacturers." As part of the second gen- The Sailun Atrezzo Z4+AS eration of Sailun products, ultra-high performance the companies are ofering all-season tire is manufactured with special silica warranty enhancements that blends that maximize grip include extended mileage, and handling stability. and tire performance programs that include a road hazard warranty and roadside assistance. According to Brian Mielko, vice president of marketing for Sailun, the company stands out as one of the premier Tier Tree tire companies in America and is commited to delivering a quality "value" brand to consumers. "Like most leading tire brands available in North America, Sailun also manufactures in China," said Mielko. "It is important to remember that quality has nothing to do with country of origin, but everything to do with the technology in the factory of origin. Sailun's manufacturing facilities use state-of-the-art building machines which produce a fnished product that rivals the industry's largest manufacturers." Mielko said Sailun sells more than 50 million tires a year in 50-plus countries. Te company's reach extends to six continents, and it has fve corporate ofces across the globe. "I consider our tires to be part of the 'value tier,'" said Mielko. Tere are dozens of brands in this tier that ofer consumers performance and value, he noted. "My goal is to show that our tires perform as well as a major brand at a fraction of the cost. Te average consumer gets more than what he needs out of our tires, and he does not have to spend a lot." "TBC Wholesale is the largest marketer in North America of proprietary or private brand products," said Vance. "When we took on the marketing and distribution of the Sailun brand a few years ago, we knew we found a product and a partner that could continue our legacy of confdence, quality and performance." ■ MTD August 2013