Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/394657
MTD October 2014 Learn from the experts Automotive Aftermarket Industry Week to ofer a multitude of seminars on a wide variety of subjects By Lori L. Mavrigian W ith more than 2,000 new products on display, more than 2,300 exhibiting companies flling over one million square feet of the Las Vegas Convention Center, the 2014 Specialty Equipment Market Association (SEMA) Show is shaping up to be the biggest yet as industry optimism continues to build, according to Chris Kersting, SEMA president and CEO. Te show will be held Nov. 4-7. Kersting says atendance is trending upward, and you will see more exhibitors and products than ever on the show foor. Te Tire Industry Association's (TIA) Global Tire Expo makes up one section of the exhibits (see TIA's show schedule in the September issue of MTD). Te SEMA Show is part of the Automotive Afermarket Industry Week (AAIW), which also includes the Automotive Afermarket Products Expo (AAPEX), that runs from Nov. 3 -6. AAPEX will have more than 5,000 exhibitors at the Sands Expo Center and will be holding its seminars at the Venetian Hotel. Plus, Steve Forbes, chairman and editor-in-chief of Forbes Media, will speak at the AAPEX general session on Wednes- day, Nov. 5. His topic is "Te next four years: Navigating the economy for business growth and success." Here is a sampling of seminars available for those registered for the SEMA Show and AAPEX during AAIW. For times and dates, see the complete schedules at www.semashow.com and www.aapexshow.com. A sampling of SEMA seminars SEMA Show Education Days will offer dozens of free seminars on a wide variety of subjects. All seminars will be held in the Las Vegas Convention Center. Hiring Millennials: How to fnd, train and retain young people in today's job market Presented by: John Rosanbalm, Conklin Co. ; Karl Klimek, Square One Education Network; Amy Hirsh Robinson, Interchange Group; Wade Kawasaki, Coker Tire Tis seminar tackles the challenges an employer faces when hiring and dealing with Millennials and provides insight into what makes them happy, productive and stable long-term employees. Healthcare reform law: What you need to know! Moderated by: Stuart Gosswein, SEMA senior director of government afairs Presented by: Gene Marks, Te Marks Group How will the Affordable Care Act affect you and your employees? W hat do you need to know now to prepare? What changes will be coming over the next few years? Marks' business management columns in the New York Times, Forbes, Inc.com and Te Hufngton Post are read weekly by thousands of small- and medium-sized business people around the country. His presentation will sum up the key health care issues afecting business people. Digital Marketing: Building a sustainable social media strategy Presented by: Jennifer Cario, SugarSpun Marketing Tis session will take a practical, step-by-step approach to building a social media strategy founded on actual business goals. 10 economic, political and tech trends that will afect your business tomorrow Presented by: Gene Marks, Te Marks Group Marks will explain what today's winning companies are doing to make sure they're earning big profts tomorrow. Fueling a high performance culture — driving business growth Presented by: Christine Corelli, Christine Corelli & Associates This presentation will tell you how to stay on top and keep your customers coming back for more. Topics include treating customers as your personal friend, creating the right frst impressions, defning your purpose, using the best measurements for success, implementing powerful customer retention techniques, learning ways to create delighted cus- tomers, eliminating internal competition, follow-up tactics, defning who are your real customers and competition, and incorporating the "Disney" model. Focus on industry AAPEX and the SEMA Show combined will offer more than 7,300 exhibitors with thousands of new products. 58