Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/394657
MTD October 2014 Focus on industry Selling to women: Today's greatest economic engine Presented by: Christine Corelli, Christine Corelli & Associates; Doug Dvorak, Dvorak Marketing Group Te presenters will delve into the how to's of selling to women and demonstrate efective selling techniques, address how to avoid deal- breakers, and provide tips on how to deliver memorable service that will promote word-of-mouth advertising. Have you asked your customer to marry you? (Are you really engaged?) Presented by: Nancy Friedman, Telephone Doctor Companies spend big bucks to make their phones ring and atract customers to their business. If those contacts aren't handled just right, all that money is wasted. Friedman will ofer her insights and techniques to ensure you never waste another dollar of your marketing budget. Harnessing the power of today's communications tools Presented by: Zan Martin, Holly Krozel and Jef Lee, Martin & Co.; Stacey David, Stacey David's GearZ; Chad Reynolds, Bangshif.com; Jef Nasi, TEN AferMarket Digital; Marla Moore, Coker Tire; Luanne Brown, etool developer Learn how to perfect your website and use it as a self-publishing tool by directing your fans to every piece of information they want about your brand. Learn about how your super fans (brand ambassadors) impact your brand identity. A sampling of AAPEX seminars Ready, blame, fre! Myths and misses in marketing Speaker: Ira Blumenthal, Co-Opportunities Inc. Automotive aftermarket sales are on the rise According to the SEMA Annual Market Study, sales of automotive specialty equipment prod- ucts continue to climb, reaching $33 billion in 2013. The number represents a 6.7% increase over the previous year and marks the fourth consecutive year of growth. Reasons for the growth, says SEMA, include: • A renewed focus on per performance models by the OEMs, such as the Scion FR-S, redesigns like the 2015 Mustang, and high-performance packages such as the Hellcat Challenger. • A healthy uptick in the truck market, where sales of specialty equipment for light trucks grew 8% in 2013 to post the market's best sales year since 2007. • And the U.S. economy continues to grow, with gross domestic product rising and un- employment rates dropping. "Forecasters are generally predicting sustained moderate growth for the U.S. economy over the next few years. Meanwhile, car buyers have shown renewed enthusiasm, pushing new-vehicle sales upward toward pre-recession levels," SEMA notes. Quik-Link: 800-687-1557 ext. 21133 60 60