Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/394657
MTD October 2014 Focus on industry Based on Blumenthal's book "Ready, Blame, Fire!" this energetic session focuses on challenging conventional wisdom. Targeting the "14 greatest myths" in marketing, atendees will learn from history and gain a well-defned understanding of the "compelling imperatives" for success in a complex, highly competitive business climate. Te focus of this session is on business development, quantum leap growth, alternative channels of distribution and marketing success. 2015 afermarket outlook Speaker: David Portalatin, Te NPD Group Inc. You will learn how sales in 2014 measured up to expecta- tions, and you will receive insights into consumer atitudes that will shape the coming year. You also will learn what macro factors will have the greatest infuence on 2015 sales, which changing consumer atitudes may represent opportunities for growth, and expected 2015 automotive product sales performance. NHTSA safety and regulatory plans: What is coming down the pike? Former National Highway Trafc Safety Administration (NHTSA) administrator under President Obama, David Strickland, will provide an insider's view into the agency's priorities and initiatives. He also will provide tips to at- tendees on how to work with NHTSA to ensure a proper hearing for their issues. Vehicles will light up the night at SEMA Ignited On the last day of the SEMA Show, the customized vehicles that were on display at the trade show will roll out of the Las Vegas Convention Center and into the "SEMA Cruise" and, for the frst time ever, assemble at "SEMA Ignited," a celebration for industry members and the public that will include food, music, celebrities, iconic builders and exhibitor displays. "SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative gear they bring to Las Vegas," says Chris Kerst- ing, SEMA president and CEO. For years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show to get a glimpse of the show vehicles as they exited from the trade-only event. That led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks will congregate at The LINQ Promenade, Las Vegas' new open-air entertainment district that includes the world's tallest observation wheel, the High Roller. "This event will be a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show," explains Kersting. Quik-Link: 800-687-1557 ext. 21135 62 62