Modern Tire Dealer

OCT 2018

Magazine for the professional tire industry

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M T D O c t o b e r 2 0 1 8 10 N e w s / V i e w s Bridgestone raises prices Bridgestone Americas Tire Operations LLC increased prices of its consumer tires in the U.S. beginning Oct. 1. The company adjusted prices up to 3.5% "across a range of passenger and light truck replacement tires sold in the U.S." Kumho hikes tire prices Prices of Kumho brand passenger, light truck and medium truck tires sold in the U.S. increased by up to 6% on Oct. 1, 2018. Kumho Tire USA Inc. The price adjust- ment reflects economic factors such as increased raw material costs, says Shawn Denlein, executive vice president of sales and marketing. Nexen prices will go up Nov. 1 Price increases of up to 6% on Nexen consumer tires sold in the U.S. will go into effect Nov. 1, 2018. Nexen Tire America Inc. cites growing transportation and logistics costs as two reasons for the price increases, which vary by SKU ( Alliance Tire will raise prices Alliance Tire Americas Inc. (ATA) will in- crease prices up to 4% across its Alliance, Galaxy and Primex product lines on Nov. 1, 2018. The price changes are reflective of market conditions and increased transpor- tation costs, says the company. Dayton TBR prices are raised In response to increased business costs and other market dynamics, Bridgestone Americas Tire Operations increased prices on Dayton radial truck and bus tires by 10%. The prices went into effect Sept. 24, 2018. Hercules donates tires Hercules Tire & Rubber Co. has donated tires to a pair of Ohio schools to promote the advancement of "future automotive profes- sionals," says Joshua Simpson, senior vice president of proprietary brands. The schools are: Millstream Career Center in Findlay and Owens Community College in Toledo. Apollo produces truck tires Apollo Tyres Ltd.'s Hungarian truck tire facility is officially up and running. The first tires produced by the plant, Apollo Endurace RT HD tires in size 385/65R22.5, have been fitted to the trucks of a Belgian transport company. Bites ATD enhances its TireBuyer online sales platform A merican Tire Distributors Inc. (ATD) is enhancing its TireBuyer online sales platform to make it easier for consumers to buy tires online. "As consumers' needs evolve, so does our online platform, making it easier than ever for shoppers to get the tires, wheels and a growing selection of automotive products they need -- where and when they need them," says Mark Staudinger, president of ATD's TireBuyer subsidiary. ATD says the enhancements include: • a new, insightful product recommenda- tion engine; • easy search tools; • proprietary fitments; • seasonal updates and deals; and • enhanced mobile compatibility "for shoppers on the go." "e website features will give our shoppers even more confidence when they go to purchase tires," says Staudinger. "With easy search tools, personalized recommendations, proprietary fitments and enhanced mobile capability, we are continuing to raise the bar for our shoppers and in doing so, we're helping transform the tire industry in the digital age." To view TireBuyer's new features and fresh look, see In 2019, TireBuyer will be implementing additional enhancements to the site, adds ATD. TireBuyer offers consumers not only access to products at ATD's more than 120 warehouses nationwide, but also a network of nearly 10,000 partnered dealerships and automotive service centers that keep their installation costs and the price of the tire minus ATD's normal wholesale price. For the consumer, TireBuyer's exclusive "Installer Advantage" program guarantees install rates, provides 45-day easy returns, and ships tires within one or two days to one of its partnered installers for free. If necessary, tire returns also are free. TireBuyer offers access to ATD's more than 120 distribution warehouses across the U.S. G oodyear Tire & Rubber Co. h a s n a m e d Darren Wells executive vice president and chief financial officer. He suc- ceeds Laura ompson, who in June announced her intention to retire in the first quarter of 2019 following a 35-year ca- reer with the company. Wells, 52, returns to the company he joined in 2002 as vice president and treasurer. He progressed through a series of finance leadership roles and served as executive vice president and chief financial officer for five years from 2008-2013. Goodyear says Wells was the architect of its capital allocation plan, the freezing and funding of its U.S. pension plans as well as the groundbreaking VEBA (Voluntary Employees Beneficiary Asso- ciation) agreement with the United Steelworkers union for post-retirement healthcare obligations. Wells later served as president of Goodyear's Europe, Middle East and Af r ic a (EMEA) business for two years before leaving the com- pany in early 2016. He is currently executive- in-residence and MBA coach at the University of South Florida's Muma College of Business. "With his deep knowledge of Goodyear, the tire industry and our key markets, Darren will be able to contribute imme- diately to advancing our priorities along with developing our finance leadership, talent and teams," says Richard Kramer, Goodyear's chairman, chief executive officer and president. In his first stint, Wells was a key leader, says Goodyear's Kramer. Wells returns to Goodyear as CFO COURTESY OF GOODYEAR

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