Modern Tire Dealer

OCT 2018

Magazine for the professional tire industry

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Page 29 of 101

M T D O c t o b e r 2 0 1 8 28 C o m m e r c i a l T i r e D e a l e r T M A lthough the tight labor market is challenging their opera- tions, the nation's top com- mercial dealers are finding ways to stay ahead of changing customer needs. "Our current largest threat is finding good people to work for us," says Barry Schroeder, commercial director for Purcell Tire & Rubber Co., echoing a concern voiced by many respondents to Modern Tire Dealer's annual survey. Purcell Tire remains focused on improv- ing its competitiveness. "We have invested in new equipment and service vehicles in most of our markets. We've updated and remodeled 30% of our locations and have four brand new relocations in the works now," says Schroeder. "We have also made many of our loca- tions 'blended' stores. Our footprint of 'just commercial' locations has been greatly reduced and will continue through 2019." Potosi, Mo.-based Purcell Tire holds the No. 5 spot in the Top 25 Commercial Tire Dealers ranking. McCarthy Tire Service Inc. also cites employee recruitment and retention as a significant headwind. But the Wilkes- Barre, Pa.-based company continues to grow, adding outlets in Mount Joy, Pa., Philadelphia, Pa., and Albany, N.Y. In Horseheads, N.Y., the company moved commercial truck operations to a new facility less than a mile away and renovated an existing building into a retread plant. McCarthy Tire holds the No. 7 spot. DELIVER MORE VALUE Greensboro, N.C., based-Piedmont Truck Tires Inc. added a small truck service facility in Burlington, N.C., and a 67,000-square- foot commercial service center, showroom and retread plant in Murfreesboro, Tenn. e company purchased part of the assets of the former American Tire Co. retread plant in Murfreesboro in early 2018 as well as the building housing the plant and the service center. "It is one of the best-looking commercial centers out there," says Dan Rice, president. e Murfreesboro location is a full- service automotive repair, truck repair, and tire store. Six-drive through bays are each 100 feet long. "We have to be able to deliver more value for the dollar. Everybody around us is getting better, so if we don't get better we won't make it," says Rice. e retread plant has six employees and produces 40 medium truck tire retreads a day with capacity for 200 retreads a day. e company also has a retread plant in Graham, N.C. Piedmont Truck Tires is a part of Continental Tire the Americas LLC's ContiLifeCycle dealership network and carries Continental, General and Ameristeel truck tire brands. Commercial sales represent 90% of business at the company's 12 outlets. "Every good dealer out there is trying to drive out costs so they can be more competitive," says Rice, who employs about 200 people. "In a world where health costs and everything New stores, strategies and services COMMERCIAL DEALERS ADAPT TO A CHALLENGING ENVIRONMENT Ann Neal By Purcell Tire invested $175,000 to convert its outlet in Las Vegas, Nev., from a commer- cial to a blended store. There are three bays in the front and three bays in the back to offer commercial and retail services to customers. The Piedmont Truck Tires facility in Murfreesboro, Tenn., sells tires for trucks, earthmov- ers, industrial vehicles, farm equipment, and lawn and garden equipment. Also in CTD New stores, strategies and services: Commercial dealers adapt to a challenging environment .......... 28 Top 25 Commercial Tire Dealers in the U.S. ........................................ 34 Specialty tire trends: Radialization is maturing, while tariffs are a concern................................................ 38 AG Tire Talk: Tracks vs. tires ..... 40 Small OTR tire suppliers talk about the U.S. market ............... 52 Commercially Viable .................. 60 COURTESY OF PURCELL TIRE COURTESY OF PIEDMONT TRUCK TIRES

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