Modern Tire Dealer

OCT 2018

Magazine for the professional tire industry

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Page 31 of 101

M T D O c t o b e r 2 0 1 8 30 T o p 2 5 C o m m e r c i a l T i r e D e a l e r s else are going crazy, we have to be able to offer value to our customers and employees." BETTER VISIBILITY TO CUSTOMERS Tredroc Tire Services Inc. is concentrating on its core markets of Illinois and Michigan, the states where most of its stores are located, according to Larry Jeffries, chief executive officer. e company also has outlets in Ohio, Indiana and Kentucky. Jeffries was promoted from chief operation officer to CEO on Oct. 1, 2018, succeeding John Boynton, who had been Tredroc's CEO since Sept. 1, 2016. Under Boynton, Tredroc Tire Services merged with Belle Tire Distributors Inc.'s commercial division and Belleroc Tire Services, a joint venture of Belle Tire and Tredroc. When the merger was completed at the end of 2016, the "new" Tredroc had 25 loca- tions and served a larger geographic area. e company extended its service promise to customers whose fleets travel outside its geographic footprint by joining the Tire Service Solutions (TSS) network in early 2017. TSS is made up of 11 commercial deal- ers who have banded together to provide service and product to all customers within an eight-state area. TSS was organized by Gary Van Blaricom, president and CEO of Eastern Iowa Tire Inc. In January 2018, Tredroc closed outlets in markets where growth opportunities were limited or the areas could be served from nearby locations. e closures brought the store count to 21. At the same time, the company restructured its operations into east and west regions. In September 2018, the company modified its sales structure, going from five to three commercial sales regions and from two to one OTR (off-the-road) sales region. Under the new sales structure, the regional operations managers and regional McCarthy Tire Service has 604 service trucks in its 24/7 roadside service fleet. COURTESY OF McCARTHY TIRE SERVICE

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