Modern Tire Dealer

NOV 2018

Magazine for the professional tire industry

Issue link: https://mtd.epubxp.com/i/1041008

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3 w w w . M o d e r n T i r e D e a l e r . c o m The Industry's Leading Publication November 2018, Volume 99, Number 11 Modern Tire Dealer is a proud member of: 22 On the Rise Emerging leaders build the future 42 Why not Generation Y? There are plenty of millennials out there. Here's how to sell them on a career in commercial tire service 48 R/T tires: New category, not marketing hype Consumer demand helped create a hybrid-terrain tire 56 Selling tires in the real world Dr. Tire in South Carolina separates fact from fiction 60 'This place could be a gold mine' A California body shop starts a retail tire division 68 Outgoing TIA president has strived to be an advocate for the industry Martin says TIA/USTMA task force has moved tire registration regulations in a 'beneficial direction' 72 Tactics for boosting alignment sales 4 Editorial Pick your Poisson: NTDRA did, and TIA is thriving in part because of it 6 moderntiredealer.com News and navigation tools for MTD 's website 8 News/Views ATD files for Chapter 11 bankruptcy: Loss of a tire supplier could 'seriously endanger' dealer relationships 18 Your Marketplace Fourth quarter will yield healthy results for tire retailers 20 Numbers that Count Relevant statistics from an industry in constant motion 76 Business Insight Sales manager or store manager? Different jobs, different responsibilities 80 European Notebook A disappointing Reifen Show adds to trade show drama in Europe 82 Mergers and Acquisitions Invest in your business so potential buyers won't have to Focus on Dealers/Industry 84 How technology can meet opportunities in the global tire industry 86 Tire store owner says skilled trades offer 'great opportunities' 88 Telle Tire makes a move outside St. Louis: New store presents location and training challenge 90 Striving for 5 stars: Earning rave reviews online is a top priority for Beamer Tire 95 TPMS Toyota Corolla 2008-2018 and Toyota Corolla iM 2008-2017 100 Products 104 Ad index 105 Classified COVER PHOTO: 2018 JEEP WRANGLER RUBICON, COURTESY OF FCA US LLC F E A T U R E S D E P A R T M E N T S 22 56 48 60

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