Modern Tire Dealer

DEC 2018

Magazine for the professional tire industry

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8 WWW.BKT-TIRES.COM G R O W I N G TO G E T H E R EARTHMAX CELEBRATION IN CRETE BKT HOSTED a 10th Anniversary Celebration for our Earthmax premium radial OTR tires in Crete, Greece, in June 2018. Distributors, partners and media contacts attended the one-day conference where BKT outlined the past, present and future of the Earthmax tire lineup and goals for the OTR market. We announced plans to achieve a 10% market share in the all- steel radial segment of the global OTR market by the year 2025. The first Earthmax tire for loaders was launched in 2008 and has grown to an extensive lineup of all- steel radial OTR tires designed to withstand the harsh conditions in quarries, mines and construction sites. BKT will produce giant 49- and 51-inch tires in the second quarter of 2019 with 40.00R57 OTR tires planned for manufacturing in 2020. Guests participated in team-building activities and entertaining excursions. They toured the Palace of Knossos, Europe's oldest city and the largest archaeological site on Crete, and visited the island's famous beaches. n "Ten years of success for our Earthmax range: safety, performance and quality, which have been continu- ously further developed, acquiring step-by-step an enormous meaning for our corporate history." -Arvind Poddar

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