Modern Tire Dealer

DEC 2018

Magazine for the professional tire industry

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Page 110 of 113

9 G R O W I N G TO G E T H E R WWW.BKT-TIRES.COM SPORTS AROUND THE WORLD BKT is the official and exclusive tire manufacturer of Monster Jam and its fleet of monster trucks. This top sporting event has monster truck racing and freestyle competitions in over 100 cities worldwide. These cities host 350 shows with over 4 million spectators a year. The Monster Jam Experience Powered by BKT toured the U.S. in 2017 and 2018 as a 53' interactive semi-trailer with a Grave Digger truck inside, along with video games and TV screens. The 2019 World Finals will be held May 10-11 at Camping World Stadium in Orlando, Fla. n The Italian Serie B Football Championship signed BKT as the official sponsor for 3 years for the 42-day playoffs. 22 clubs participate in the Lega Nazionale Professioniste B to compete for the cup Ali della Vittoria (Wings of Victory). For the next six seasons, BKT will also be the official title sponsor for the Coupe de la Ligue French Football League (LFP). This is the 25th year for the league cup knockout competition in France. 32 clubs from the top 3 divisions will participate. BKT has become the first sub- continent group to partner with the Australian Cricket KFC Big Bash League. This 3-year partnership was motivated by our passion and enthusiasm for cricket, increasing brand awareness in Australia, and the BBL's alignment to BKT's "Growing Together" philosophy.

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