Modern Tire Dealer

DEC 2018

Magazine for the professional tire industry

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Page 14 of 113

Jack Williams Tire & Auto Service Centers is getting ready to celebrate its 90th year in business in 2019. And, according to Chairman Bill Williams, the best is yet to come. Jack Williams Tire has 36 retail tire and auto service locations, throughout Pennsylvania with another opening in the spring. e company also operates a large wholesale business with 12 warehouse locations covering a fi ve-state area. Jack Williams Tire is family owned and operated with Bill Williams (MTD 2006 Dealer of the Year) serving as Chairman and third generation family members Scott, Tracey and Jason heavily involved in daily operations. "We've always prided ourselves on the Williams Way of doing things," says Bill Williams. "From our dedicated employees to the way we treat our customers, to our eff orts to always be involved in the community—it all comes back to doing things the right way." e company used Pennsylvania's highly recognizable keystone emblem to create the new logo featuring the motto, " e Right Way, at's the Williams Way." Bill says the message hits home with the consumer. "We have the right tire at the right price and do it the right way," he said. Jack Williams Tire has been selling Goodyear tires since the company's founding in 1929 and became a direct dealer in 1974. As a young boy, Williams remembers seeing very old photos of the dealership with Goodyear signs in its stores. "It's just natural that we would now be selling Goodyear tires and connecting our company with the most highly recognizable brand out there. You simply can't beat what the Goodyear blimp and NASCAR sponsorship bring to the table for us," says Bill. A D V E R T O R I A L JACK WILLIAMS TIRE & AUTO SERVICE CENTERS 90 Years in Business –Goodyear Fits With How We Operate "Goodyear is a highly innovative partner for us. ey want us to be Jack Williams Tire and know that as we grow, their sales with us will grow, too," says Bill. " ey listen to us." Bill says that his company has been able to utilize the Goodyear blimp with its last visit producing "the most successful social media event we've ever had." When someone saw the blimp and posted a picture of it on their Facebook page, they became eligible to win a free set of tires and be entered in a contest to win a blimp ride. " e response exceeded our wildest expectations. It shows the power that the Goodyear blimp has as a marketing tool," says Bill. As a direct Goodyear retailer, Jack Williams Tire enjoys the benefi ts of strong support programs, such as national promotions and rebate programs, not to mention a complete product portfolio, according to Bill. "Goodyear is well-known as an American brand, with a reputation for quality. It just fi ts with how we operate," says Bill. ■

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