Modern Tire Dealer

DEC 2018

Magazine for the professional tire industry

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70 M T D D e c e m b e r 2 0 1 8 F arm tire market share in the U.S. is being d i v v i e d u p a m o n g more brands than ever before. In the next few years, it wouldn't be surpris- ing to see Continental, GRI, Petlas, Vredestein and Maxam agricultural tires represented on our lists. "ere are newer tire manu- facturers and products, which are effecting our mix," says Bill Haney, regional manager for the Northeast and Canada, Apollo Vredestein Tires Inc. "Indian manufacturers seem to be increasing their market share in bias tires versus the Chinese. Premium radials continue in popularity, and some newer 'value' radials are closing the price gap with bias tractor tires — just as passenger tires went through similar changes in the 1980's." Modern Tire Dealer esti- mates radials make up 42% of the replacement rear farm tire segment, and 37% of the OE rear farm tire segment. BKT USA Inc., Alliance Tire Americas Inc., Titan Interna- tional Inc. (manufacturer of Goodyear and Titan farm tires) and CEAT Specialty Tires Inc. increased their farm tire unit sales significantly over the last two years. OUTLOOK IN 2019 Following strong original equipment sales growth in 2017 and 2018, what will the replacement ag tire environ- ment look like in 2019? More of the same, say two tire compa- nies, although they both admit the uncertainty surrounding tariffs make accurate predic- tions difficult. "Overall crop production in 2018 has been above average in the U.S., and we hope for the same in 2019," says Jim Enyart, field engineering manager for North America, CEAT Specialty Tires. "Yields, carry-overs, strength of the dollar as well as tariff uncertainties continue to exert pricing pressure on the major crops. "Net returns will, of course, depend upon the global tar- iffs situation, which remains volatile." "Net farm income is fore- casted to decline in 2018 and would be the fourth consecu- tive yearly decline," says Bill Dashiell, senior vice president of TBC Corp.'s Commercial Tire Division. "Commodity prices remain challenging in part with the uncertainty regarding a trade war. " Fortunately for tire deal- ers, corn, cotton, and soybean production is expected to be at or slightly over prior year so tires are still being replaced at good volume." ■ M a r k e t A n a l y s i s Bob Ulrich By ©GETT YIMAGES.COM/VEREMEEV Farm tire market share BKT AND FIRESTONE REMAIN THE TOP 2 REPLACEMENT BRANDS 2018 U.S. OE AND REPLACEMENT FARM TIRE MARKET SHARES RADIAL REAR OE 2018 shipments: 190,000 Firestone ....................... 37.5% Goodyear ...................... 32.5% Michelin ........................ 13.0% BKT .................................. 5.5% Titan ................................. 5.0% Alliance ........................... 2.0% Trelleborg ....................... 2.0% Mitas ............................... 1.0% Others.............................. 1.5% Total: ............................ 100.0% BIAS REAR OE 2018 shipments : 310,000 Firestone ....................... 28.5% Titan ............................... 35.0% Goodyear ...................... 25.0% Alliance ........................... 7.0% BKT .................................. 1.5% Trelleborg ....................... 1.0% Others.............................. 2.0% Total: ............................ 100.0% SMALL FARM OE 2018 shipments: 302,000 Goodyear ...................... 31.0% Titan ............................... 19.0% Firestone ....................... 14.0% BKT ................................ 11.0% Carlisle .......................... 10.5% Alliance ........................... 8.5% American Farmer .......... 2.0% Trelleborg ....................... 1.5% Others.............................. 2.5% Total: ............................ 100.0% RADIAL REAR REPLACEMENT 2018 shipments: 325,000 BKT ................................ 26.0% Firestone ....................... 25.0% Michelin ........................ 16.0% Goodyear ...................... 14.0% Alliance ........................... 7.5% Titan ................................. 5.0% Trelleborg ....................... 1.5% CEAT ................................ 1.0% Harvest King................... 1.0% Mitas ............................... 1.0% Others.............................. 2.0% Total ................................ 100% BIAS REAR REPLACEMENT 2018 shipments: 450,000 BKT ................................ 38.0% Firestone ....................... 22.0% Alliance ......................... 11.5% Goodyear ........................ 7.0% Harvest King................... 7.0% Titan ................................. 5.0% Carlisle ............................ 2.5% Trelleborg ....................... 2.0% American Farmer .......... 1.0% CEAT ................................ 1.0% Others.............................. 3.0% Total: ............................ 100.0% SMALL FARM REPLACEMENT 2018 shipments: 1.3 million Firestone ....................... 21.0% BKT ................................ 17.5% Goodyear ...................... 16.0% Titan ............................... 15.0% Carlisle .......................... 11.0% Harvest King................. 10.0% Alliance ........................... 4.0% American Farmer .......... 1.5% Trelleborg ....................... 1.5% Deestone ........................ 1.0% Others.............................. 1.5% SOURCE: MODERN TIRE DEALER

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