Modern Tire Dealer

DEC 2018

Magazine for the professional tire industry

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84 M T D D e c e m b e r 2 0 1 8 F o c u s O n I n d u s t r y P etlas consumer tires are coming to the United States. And Gus Lima is the man responsible. Lima, president of Oriente Triangle Latin America Inc., is also CEO of the Latin Expo Group LLC, which organizes several trade shows. He is responsible for bringing the Latin American and Caribbean Tyre Expo, Latin Auto Parts Expo and North American Tire & Retread Expo to life. Despite his success as both an independent tire distributor in Latin America and trade show organizer, he s a y s h e h a s d r e a m e d o f distributing an exclusive line in the U.S. Petlas Tire Industr y and Trade Co. made that hap- pen by offering its nearly full-line of pas- senger and light truck tires to Lima and Marco Zigni, principals in the new Oriente Tire USA LLC. "It was on my bucket list," says Lima, who will run the company out of Miami. "I feel there is room in the U.S. for a high-quality European tire, a Tier 2.1 tire marketed at a competitive price. Petlas is produced in Turkey, so the tires don't have trade bar- riers into this country. It was the perfect storm for us." anks to expanded production, the plant, based in Kırşehir, Turkey, has enough capacity to supply the U.S. with a nearly full-line of passenger tires, includ- ing ultra-high performance, winter and run-flat tires. e light truck tire line covers segments from highway-terrain to 4x4 SUV. "Key U.S. market LT/SUV sizes are scheduled to be introduced in 2019," he says. Only larger sizes in the all-season passenger tire line and a mud-terrain tire are missing from the lineup; plans "are being formulated to introduce those tires to the market." "We are interviewing for a team to run the company in the U.S.... with our full support," says Lima. His first hire was David Halldane as sales director. Halldane, with more than 30 years of experience in the tire industry, will be in charge of market and sales development. Petlas and Starmaxx agricultural and OTR tires will continue to be distributed separately by Petlas Tire USA LLC, which is located in Cheyenne, Wyo. But Lima says the two companies will work together when possible. ■ From Turkey to the U.S. ORIENTE TIRE USA WILL DISTRIBUTE PETLAS CONSUMER TIRES Bob Ulrich By Lima said he wanted someone who un- derstands the U.S. market to run Oriente Tire USA. The PT741 Velox Sport is also available in run- flat tire sizes. Oriente Tire USA LLC will be distributing the following Petlas consumer tire lines in the U.S.: Passenger tires PT311-Elegant PT515-Imperium PT525-Progreen PT535 Imperium PT711 Velox Sport PT721 Velox Sport PT731 Velox Sport PT741 Velox Sport W601 Snow Master W651 Snow Master PT555 Multi Action (four season) 4x4 and SUV tires PT411 Explero A/S PT421 Explero A/T PT431 Explero H/T W671 Explero (MS winter) Light truck radial tires PT825 Full Power PT825 Full Power Plus PT835 Full Power PT875 Advente MS PT925 Full Grip (MS winter) PT935 Full Grip (winter) PT945 Full Grip (winter) A Petlas mud-terrain tire is also in the planning stages, says Gus Lima, co-principal of Miami-based Oriente Tire USA LLC. A wide range of consumer tires From passenger and LT to 4x4 and SUV

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