Modern Tire Dealer

JAN 2019

Magazine for the professional tire industry

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Page 17 of 85

and Cooper Produc- half of capacity from dealerships' integration M T D J a n u a r y 2 0 1 9 16 N e w s / V i e w s Marangoni expands plant Marangoni Tread North America Inc. is expanding its Tennessee facility following a year of increased unit sales. The company is adding a production line to manufacture the XP Extreme Performance wide-base Ringtread. GRI plant is ISO certified The new Global Rubber Industries Pvt. Ltd. (GRI) specialty tire plant in Sri Lanka has achieved ISO 50001: 2011 certification for the implementation of a comprehensive and far-reaching energy management system. Icahn buys RPM Automotive Icahn Automotive Group LLC has acquired the 10-location business of RPM Automo- tive Holdings LLC based in Jacksonville, Fla. Coker acquires wheel brands The Coker Group is acquiring PS Engi- neering Inc. and Vintage Wheel Works. Coker Tire will become a distributor of both brands, giving customers the company's first aluminum wheel offerings in its catalog and online. Giti sponsors Rose Parade Giti Tire (USA) Ltd. was the official tire sponsor of the Rose Parade and present- ing sponsor of Decorating Places, an area where volunteers decorate floats, on Jan. 1, 2019, in Pasadena, Calif. Sullivan signs 2 celebrities Boston Bruins defenseman Torey Krug and New England Patriots fullback James Develin will continue as celebrity spokes- persons for Sullivan Tire Co. Inc. in 2019. Nokian has new headquarters Nokian Tyres Inc. has opened its new North American headquarters in downtown Nashville, two hours away from what will be the company's first tire factory in North America. The office opens as construction continues on Nokian's passenger tire plant in Dayton, Tenn., which is scheduled to open in 2020. Raben Tire adds store Raben Tire Co. LLC has opened a commer- cial truck and farm tire center in Greenville, Ky. Bites Point S dealer expects new store to boost sales 20% W ith six bays and two crews of employees, Cory Brown's tire store was servicing 1,500 to 2,000 vehicles a month from a 6,200- square-foot location on Campbell Street in Rapid City, S.D. "We were climbing all over ourselves for space," he says. Brown, president of Redline Automotive Inc., and his father, Ross Brown, vice president, knew they needed more space. eir retail, commercial and fleet business couldn't remain under one roof. Aer two years of planning and construction, the Browns on Nov. 19 opened their third tire store in South Dakota. e new Cory's Point S Tire and Auto Service in Rapid City is a retail-focused store with more than 11,000 square feet and 12 bays. "It's much more retail friendly. It has a very comfortable waiting area with a fireplace," Cory Brown says. "It has an open air showroom with a lot of windows and tall ceilings. Our old shop was a metal, pole barn space. is is more of a retail-friendly space." e store also features a counter-top work area for customers, Wi-Fi, and a playroom for children. ere's even room to park a 1962 Corvette inside the lobby. ey plan to display a different vehicle every few months, including some that are owned by customers. e opening of the new store is the start of the Browns using the Point S name. Cory Brown is among the tire dealers who serve on the cooperative's board. He says it didn't make sense to invest in the signage and branding at the Campbell Street store only to have to do it again when the new store opened. (e Campbell Street store is now fully focused on commercial tire business and fleets, and operates as Tri-State Tire Commercial Fleet.) "I have been pretty impressed with how the public has reacted to the Point S colors and name. I've had a lot of really great responses to not just how the store looks, but also the color scheme, and the fact Point S is an international brand seems to carry a lot of weight with our retail customers. at's been a nice revelation." Moving the Rapid City retail business to its own location will give the commercial and fleet business room to grow. In its first year, Cory expects the new store will help boost the company's over- all sales by 20%. at increase would beat what's become the norm. "Since 2008 we have averaged year-over-year growth of 16%. at's the direction I would like to continue to head." In 2018 he expects the business, which also includes a retail store in Belle Fourche, S.D., to end the year with just over $4 million in sales. In 2019 the business is shooting for around $5 million in sales. — Joy Kopcha The showroom space is designed to be open and airy, with lots of windows and a tall ceiling. The Browns plan to display a collectible car regularly. This 1962 Corvette belongs to Cory Brown's mother. Cory's Point S Tire and Auto Service in Rapid City, S.D., sits atop a hill in the midst of a new retail development.

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