Modern Tire Dealer

JAN 2019

Magazine for the professional tire industry

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37 w w w . M o d e r n T i r e D e a l e r . c o m 2018 U.S./CANADIAN OE CONSUMER TIRE MARKET SHARE (BASED ON 53 MILLION CONSUMER TIRE UNITS, EXCLUDING IMPORTED VEHICLES) U.S. NEW-CAR FRANCHISES 2018 OE U.S./CANADIAN CONSUMER TIRE BRAND SHARE (EXCLUDING IMPORTED VEHICLES) BMW Pirelli ................... 33% Continental ......... 26% Bridgestone ......... 25% Dunlop .................. 9% Michelin ................ 5% Hankook ............... 1% Yokohama ............. 1% CHRYSLER/ FIAT (FCA) Goodyear ............ 42% Michelin .............. 14% Bridgestone ......... 13% Firestone ............... 8% Continental ........... 5% Kumho .................. 3% Yokohama ............. 3% BFGoodrich .......... 3% General .................. 3% Pirelli ..................... 3% Falken .................... 1% Hankook ............... 1% Nexen .................... 1% FORD Michelin .............. 24% Goodyear ............ 24% Continental ......... 20% Hankook ............... 9% Pirelli ..................... 8% General .................. 7% BFGoodrich .......... 4% Bridgestone ........... 2% Cooper .................. 1% Toyo ....................... 1% GENERAL MOTORS Goodyear ............ 36% Michelin .............. 20% Bridgestone ......... 17% Firestone ............. 13% Continental ........... 6% Hankook ............... 4% General .................. 2% Pirelli ..................... 2% HONDA Michelin .............. 25% Goodyear ............ 25% Bridgestone ......... 17% Continental ......... 17% Hankook ............... 9% Yokohama ............. 4% Firestone ............... 3% HYUNDAI/KIA Hankook ............. 40% Kumho ................ 40% Continental ......... 10% Nexen .................. 10% MERCEDES-BENZ Continental ......... 31% Pirelli ................... 26% Bridgestone ......... 15% Michelin .............. 11% Dunlop .................. 9% Goodyear .............. 8% NISSAN Continental ......... 29% Michelin .............. 28% Goodyear ............ 19% Falken .................... 6% Toyo ....................... 5% BFGoodrich .......... 4% Bridgestone ........... 4% Hankook ............... 2% Dunlop .................. 1% General .................. 1% Kumho .................. 1% SUBARU Bridgestone ......... 58% Continental ......... 27% Goodyear .............. 8% Falken .................... 7% TESLA Continental ......... 40% Michelin .............. 25% Goodyear ............ 20% Pirelli ................... 10% Hankook ............... 5% TOYOTA Bridgestone ......... 26% Michelin .............. 25% Goodyear ............ 12% Continental ........... 6% Dunlop .................. 7% BFGoodrich .......... 5% Hankook ............... 5% Toyo ....................... 5% Yokohama ............. 4% Firestone ............... 3% General .................. 2% VOLKSWAGEN Continental ......... 51% Hankook ............. 31% Bridgestone ......... 15% Kumho .................. 3% Brand 2018 Goodyear 24.0% Michelin 19.6% Continental 14.4% Bridgestone 13.8% Hankook 8.4% Firestone 4.3% Pirelli 4.0% Brand 2018 General 2.5% BFGoodrich 2.1% Kumho 1.8% Dunlop 1.4% Yokohama 1.3% Toyo 1.2% Others* 1.2% * "OTHERS" REFERS TO FALKEN, NEXEN AND COOPER. SOURCE: NATIONAL AUTOMOBILE DEALERS ASSOCIATION 15,000 20,000 22,500 17,500 25,000 2018 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

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