Modern Tire Dealer

JAN 2019

Magazine for the professional tire industry

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M T D J a n u a r y 2 0 1 9 46 2 0 1 9 F a c t s S e c t i o n : T i r e P r i c i n g 2018 AVERAGE ADVERTISED TIRE PRICES (IN THE U.S.) Size Major brand Low-cost Overall 215/60R14 $140.53 $81.14 $136.59 235/60R14 $147.10 $99.44 $127.21 205/55R16 $132.99 $72.83 $118.38 215/60R16 $121.87 $74.16 $106.89 215/55R17 $48.35 $81.36 $129.67 235/75R15 $133.45 $97.88 $119.21 275/65R18 $223.33 $171.33 $210.76 LT225/75R16 $167.05 $115.08 $147.04 LT245/75R16 $176.96 $124.07 $157.32 LT245/75R17 $212.82 $144.42 $191.77 31x10.50R15 $181.61 $132.30 $163.48 SOURCE: LIZEO AMERICAS LLC (FORMERLY TIRE INTELLIGENCE LLC), WWW.TIRE-INTELLIGENCE.COM 2018 ADVERTISED PRICING BREAKDOWN, 215/55R17 Speed Major Low Cost Radial Overall V-rated $153.66 $80.97 $133.60 H-rated $144.92 $91.88 $135.89 T-rated $138.16 $105.88 $127.93 SOURCE: LIZEO AMERICAS LLC (FORMERLY TIRE INTELLIGENCE LLC), WWW.TIRE-INTELLIGENCE.COM 2018 ONLINE TIRE PRICING Online tire pricing varies greatly depending on the website. e Fitment Group collected these advertised prices for two specific tire lines. 1. MICHELIN LTX AT2, SIZE LT245/75R16 Website ......................12/2018 bigotires.com ............... $203.66 costco.com ................... $210.99 dunntire.com ............... $204.98 lowtireprice.com ......... $212.00 monro.com .................. $202.49 onlinetires.com ........... $200.22 samsclub/com ............. $213.02 simpletire.com ............ $246.97 tirecrawler.com ........... $203.96 tirerack.com ................ $218.80 tirebarn.com ................ $197.32 quicklane.com ............. $227.53 tireamerican.com ........ $198.99 2. HANKOOK DYNAPRO ATM RF10, SIZE 235/75R15 Website ......................12/2018 bjs.com ......................... $149.99 discounttiredirect.com ...$95.00 dunntire.com ............... $109.98 mavistire.com .............. $110.99 oneclicktires.com ........ $110.59 onlinetires.com ..............$86.13 samsclub.com .............. $105.12 simpletire.com ............ $103.97 tirebuyer.com .............. $101.99 tirerack.com ................ $113.25 townfair.com ............... $115.00 walmart.com ..................$86.70 quicklane.com ............. $124.64 ADVERTISED WEB PRICING, WEEK OF DEC. 3, 2018 Not all the websites were set up for selling online. For example, dunntire.com offers up a quote and then requires the customer to schedule an appointment — with no money changing hands online. SOURCE: THE FITMENT GROUP (WWW.FITMENTGROUP.COM) PRICE POINT BREAKDOWN OF SIZE 205/55R16 BY REGION (FROM TIRE PRICES SAMPLED DEC. 2-7, 2018) Region OPP Value Better Best Winter Average East North Central $65.91 $97.08 $112.76 $137.22 $129.18 $108.43 East South Central $72.31 $104.26 $110.52 $140.43 $136.51 $112.80 Middle Atlantic $70.13 $94.30 $116.35 $139.38 $129.72 $109.97 Mountain $63.32 $87.44 $101.61 $132.06 $124.47 $101.78 New England $77.60 $119.68 $121.54 $141.03 $132.20 $112.47 Pacific $59.94 $83.15 $103.16 $129.74 $123.46 $99.89 South Atlantic $65.20 $93.54 $113.66 $137.62 $126.05 $107.21 West North Central $64.79 $93.93 $106.05 $138.18 $129.69 $106.52 West South Central $63.40 $91.19 $102.33 $131.00 $122.25 $102.08 Nationally priced $65.88 $88.45 $106.00 $136.24 $134.03 $106.12 SOURCE: THE FITMENT GROUP (WWW.FITMENTGROUP.COM) COURTESY OF VIP INC.

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