Modern Tire Dealer

FEB 2019

Magazine for the professional tire industry

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M T D F e b r u a r y 2 0 1 9 22 F i n d i n g T e c h n i c i a n s W e have 21 locations and we could probably use 21 more technicians." Tire dealers all over the country can feel Matt Jensen's pain. As the second-generation owner and president of Jensen Tire & Auto Inc. in Nebraska, the search for technicians is an everyday, every location problem. is year, Jensen Tire is doing something about it. His company is partnering with local trade schools, working with them to identify top students. At the halfway point of the two-year program, students with at least a 3.0 GPA earn an interview with Jensen Tire. e Omaha, Neb.-based tire dealer will pick one student in each trade school and reward the student with a starter set of tools and a Snap-on toolbox worth about $9,000. It's a good thing for the student, Jensen says, because he or she doesn't have to scrape together the money to buy tools to finish the automotive program. And once the student graduates, there's no need to search for a job. e student has already signed a contract to work for Jensen Tire for a minimum of three years. "e whole idea is to get the best technicians to come and work for Jensen Tire & Auto," he says. It was Jensen's district managers who came up with the idea, and Jensen says it has taken about a year to get approval from the school administrators. "It took that long because it's something new. e administration has signed off. ey think it's a great idea, and at the same time we're promoting Jensen, too." e toolbox features Jensen Tire's colors — orange and black — as well as the company's logo. Jensen Tire will award its first three tool boxes in 2020, and hopes to expand to more trade schools in the future. "is will help start filling the pipeline. We think we can bring four to five technicians on each year," Jensen says. e company also is working from within to build up its roster of automotive technicians. Jensen Tire built a new corporate headquarters and warehouse in the Omaha suburb of Papillion in 2017, and there's about an acre-and-a-half of land le on the plot. is summer the company will build a two-bay training center and classroom on the site. Joy Kopcha By Technician demand 2019 2020 2021 2022 New positions 4,759 -2,819 -3,837 -3,799 Replacements (retirements, deaths, career changes) 73,127 72,868 72,515 72,165 Total demand 77,886 70,049 68,678 68,366 SOURCE: TECH FORCE FOUNDATION THE SHORTAGE CONTINUES, AND TIRE DEALERS NEED TO TAKE ACTION TECHNICIANS THE HUNT FOR

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