Modern Tire Dealer

MAR 2019

Magazine for the professional tire industry

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Page 16 of 77

Kost Tire & Auto Service's key to success is not hard to fi gure out. Erwin Kost Sr., company president, states it right on the company's website. "Our customers deserve our best service and we do whatever it takes to deliver it." Ever since 1938, when Erwin's father, Michael Kost Sr., founded the company in his basement, Kost Tire has adhered to this philosophy. e result has been a steady growth over the years, with the Clarks Summit, Pennsylvania-based company currently operating 23 Kost Tire & Auto Service retail locations, two com- mercial centers and three Big E Tire & Auto Service locations in eastern Pennsylvania and New York. Erwin Kost Jr., company vice president, began working in the family business at a very early age. "When I was 12 years old, I would come in on Saturdays and my father had me sweeping fl oors and stacking tires." He progressed to doing just about any job imaginable at the dealership, including loading 600,000 scrap tires onto trailers to be recycled during one summer. He jokingly says he was able to take a brief break while getting his college degree before coming back into the family business. Kost is quick to credit the company's employees for the quality reputation Kost Tire & Auto Service enjoys. Kost looks for "local people who are dedicated and committed to making the tire buying experience a pleasant one for all of our customers." In short, the Kost family wants employees who "take pride in their performance." e same holds true, says Kost, when they look at their suppliers. Kost said the company has sold Goodyear tires since 1938, and in the past fi ve years has strengthened the relationship with Goodyear even more. "No other brand has as many supporters as the Goodyear brand," says Kost Jr. Kost Jr. points to the Goodyear credit card as a prime example of a service that has enabled them to grow their clientele. "We've built up a large number of customers simply by off ering them the credit card." e Goodyear e-commerce program has also proven to work well in attracting new customers to Kost Tire. "At fi rst, we were scared about it. But, we quickly found out that we were seeing people who had never done business with us. We found by taking care of this new customer and showing them the 'Kost' way, they became a loyal Kost customer for all their automotive service needs." Kost now has all of its locations signed up as Goodyear e-commerce installers. "It helps Kost Tire that we are listed on the Goodyear website by building more brand recognition for us. People fi nd us there." Kost points out that Goodyear has provided his people with valuable training that allows them to do a better job selling and servicing their customers. During the Goodyear Customer Conference earlier this year, Kost said he could feel the power of the brand and just how committed the people were to helping dealers succeed. "If you are in retail today with any other brand than Goodyear, you're missing out on sales. From brand awareness, support, training and assistance, Goodyear really helps bring people into your location," says Kost. ■ A D V E R T O R I A L Taking Pride In Performance Erwin Kost Jr. and Erwin Kost Sr. KOST TIRE & AUTO SERVICE

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