Modern Tire Dealer

MAR 2019

Magazine for the professional tire industry

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Page 46 of 77

45 w w w . M o d e r n T i r e D e a l e r . c o m "Although roughly half of the consumers who are invited to take the BrightLine Tire Survey are female, female respondents are less likely than male respondents to say they were the decision maker. "As a result," says Ladd, "the 2018 Bright- Line Tire Survey (indicated) that only 41% of tire decision makers were female (see chart on page 44)." Pam Gatto-Gallo, owner of Gatto's Tires and Auto Service, a six-store chain based in Melbourne, Fla., always caters to the customer, whether male or female. When she took over the reins of the National Tire Dealers & Retreaders Associa- tion in 1997, she told MTD that if she was manning the desk and a man asked to talk with a man, she would defer to one of her male employees. "It's all about the sale," she said at the time. More than 20 years later, she answers in the same way. "I don't think we face that question any- more, or rarely. Whoever the customer feels more comfortable with, that is who he or she gets. It's about the sale." 100 YEARS AGO… In our first issue, published one year before women had the right to vote, we ran the aforementioned story on Mrs. N.E. Love (the "N" stands for Nora), who set up a Wearwell Tire store in St. Louis. Her story, reprinted on pages 46 and 48, is 100 years old, and her Wearwell brand tires have long since disappeared from the aermarket. But some of her methods ring true today. As an aside, the author of the story, F.A. (for Francis Albert) Behymer, worked for the St. Louis Post-Dispatch for 64 years. ■ Modern Tire Dealer has compiled the following alphabetical list of some of the female managers and executives who have worked in and run independent tire dealerships in the U.S. over the last 100 years. Of special note are four women with additional claims to fame. Pam Gatto-Gallo and Freda Pratt-Boyer are the only two women elected president of the tire industry's national association. In Gallo's case it was the National Tire Dealers & Retreaders Associa- tion (which eventually morphed into the Tire Industry Association, or TIA) in 1997. In Pratt-Boyer's case it was TIA in 2014. The only two women to be named Tire Dealer of the Year by MTD are Juanita Purcell (along with her husband, Bob Purcell) in 2004 and Diane Hennelly (along with her husband, Dan Hennelly) in 2013. 100 years of female tire dealers in charge The glass ceiling at the retail level has been broken many times Sue Adams, owner/manager, Big O Tires Inc. franchise, Englewood, Colo. Beth Barron, CEO, Chabill's Tire and Auto Service LLC, Morgan City, La. Lindsey Beer, operations manager, Best-One Tire & Service, Upland, Ind. Tammy Belldina, manager, Tire Lady's Rainbow Tire, Morgantown, W.V. Maria Borrelli, president, Pro 1 Tire Service Inc., Brooklyn, N.Y. Freda Pratt-Boyer, senior auditor, Purcell Tire & Rubber Co., Potosi, Mo. Joanne Brock, president, Adams-Zuker Tire Co., Cedartown, Ga. DD Coley, president, Consumer Tire Inc., Chardon, Ohio Pam Cooper, owner, Alltread Tire Co., Katy, Texas Kristen Cristy, owner/president, Reeves Tire & Automotive Co., Joplin, Mo. Christine Croucher, owner, Tire Lady's Rainbow Tire, Morgantown, W.V. Suzy Darter, owner, Best One Tire & Auto Care of Marion, Marion, Ind. Carol Poff-Delabalma, owner/manager, T.P. Tire Service Inc., Arcata, Calif. Pat Fleischmann, director of first impressions, Community Tire Pros & Auto Repair, Phoenix, Ariz. Cathy Flemmer, manager, Lignite Tire Service, Hazen, N.D. Audra Fordin, owner, Great Bear Auto Repair & Auto Body, Flushing, N.Y. Ann Gaither, chairman, J.H. Heafner Co., Lincolnton, N.C. Tish Gammage, secretary/treasurer, Adams-Zuker Tire Co., Cedartown, Ga. Pam Gatto-Gallo, president, Mike Gatto Inc., Melbourne, Fla. Cheryl Gossard, president, K&M Tire Inc., Delphos, Ohio Connie Hartje, owner/manager, Hartje Farm, Home & Tire Center Inc., La Valle, Wis. Terry Hawthorne, co-owner, Hawthorne Wholesale Tire, San Marcos, Calif. Diane Hennelly, co-owner/CFO, Hennelly Tire & Auto Inc./Tire Choice, Fort Lauderdale, Fla. Dee Dee Henry, manager, Discount Auto Parts and Tires, Lake Charles, La. Connie Honey, owner, North Jackson Tire Center LLC, Tullahoma, Tenn. Molly Ivey, owner, Pueblo Tires & Service, southern Texas Sherri Johnson, manager, Gatto's Tire & Auto Service, Palm Bay, Fla. Joy Kokaisel, co-owner, Norm's Tire Sales Inc., Roseville, Minn. Cheryl Lentz, owner, Lentz Tire & Service Center, Trinity, Ala. Denise Littlefield, president, Stratham Tire Inc., Brentwood, N.H. Nora Love, manager, Wearwell Tire Store, St. Louis, Mo. Sherry Clay-Marcoe, president, Jeff Clay & Sons Inc., Kissimmee, Fla. Jill Marcotte, partner/chief supply chain officer, Dealer Tire LLC, Cleveland, Ohio Katie Marsh, co-owner, Dan the Tire Man LLC, Cave Creek, Ariz. Dot McGowan, vice president, Adams-Zuker Tire Co., Cedartown, Ga. Kalina Petersen, co-owner, Alignment Pros-Point S, Gillette, Wyo. Chris Picarello, manager, Middle Island Discount Tire, Middle Island, N.Y. Cecelia Picarello, owner, Middle Island Discount Tire, Middle Island, N.Y. Patti Piscione, owner, Carter Tire Sales & Service, Elkhart, Ind. Juanita Purcell, executive vice president/board member, Purcell Tire & Rubber Co., Potosi, Mo. Helen Ralls, president, Ralls & Ladd Tire Service, Chowchilla, Calif. Josephine Roberts, manager, United Tire Store, Indianapolis, Ind. Ann Schmidt, president, Wells-Schmidt Tire Co. in Wood River, Ill. Jo Ann Scott, co-owner/manager, Clark's Tire & Automotive, Taft, Calif. Lisa Sheerin, owner, Network Tire Inc., Warrington, Pa. Katrina Smith, manager, Phoenix Auto Center Tire Pros, Phoenix, Ore. Linda South, co-owner, South Tire & Auto Service Inc., Cocoa Beach, Fla. Gail Sowles, owner, Clark's Tire and Automotive, Taft, Calif. Christie Stock, president, Associated Tire Stores Inc., Logan, Utah Cynthia Strunk, owner, Gulf Coast L&P Inc./RNR Custom Wheels & Tires, Moss Point, Miss. Kim Batson-Sutphen, owner/president, Batson Tire & Automotive Center Inc., Bryan, Texas Ruth Trower, co-owner/secretary/treasurer, Clay Dooley Tire & Auto Service, Bloomington, Ill. Rosemary Tucker, owner, Tucker Tire Co., Covina, Calif. Wilma Veldman, co-owner, The Tire Rack Inc., South Bend, Ind. Patty Virgilio, CFO, Callaghan Tire Inc., Bradenton, Fla. Roshie Weightman, co-owner, Morpheus Investments, dba Tire Works Total Car Care, Las Vegas, Nev. Rita Williams, CFO, Brahler's Truckers Supply Co., Jacksonville, Ill. Tracey Williams, vice president, Jack Williams Tire Co. Inc., Moosic, Pa. Debby Wisdom, manager, Wisdom's Tire Co., West Monroe, La.

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