Modern Tire Dealer

MAR 2019

Magazine for the professional tire industry

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M T D M a r c h 2 0 1 9 58 F o c u s O n I n d u s t r y G oodyear Tire & Rubber Co. introduced a number of consumer and commercial tires at its 2019 Customer Conference in Dallas, Texas, last month. Mike Dw- yer, chief customer officer in North America, told attendees the new consumer tires were based on requests from dealers who sell Goodyear tires. So was the addition of key sizes to the Wrangler Fortitude HT line. "You told us consumers wanted a performance tire that also delivered superior braking on wet roads, (and) that you wanted Goodyear products that revitalized our winter offerings," he said. "And finally, you told us you wanted a product in the right size that can fit the changing cargo van market, the ones used by small businesses, big businesses and companies delivering packages, the 'last mile.' "We took your feedback to heart." GOODYEAR EXHILARATION e Goodyear Eagle Exhilarate is the newest top tier, ultra-high performance all-season tire in the U.S. and Canada. "The importance of wet traction is key to winning in this segment," said Dwyer. It will replace the Eagle F1 Asymmetric All Season in April 2019. Mike Pulte, general manager of product marketing, said the tire features a new mold shape, a new tread pattern and new compounding. e Eagle Exhilarate is far superior in wet traction, and better in winter compared to the F1 Asymmetric All Season, said Rob Schott, chief engineer of research, development, engineering and quality. It performs comparably "across the board" in dry conditions. Both tires feature a 45,000-mile limited tread wear warranty. e premium-priced Exhilarate will compete against tires like the Continental ExtremeContact DWS06, the Bridgestone Potenza RE980AS and the Michelin Pilot Sport A/S 3+. TIER 2 AND 3 WINTER TIRES Dwyer also talked about the new Goodyear WinterCommand, a mid-tier tire that "represents a complete evolution of our winter line up. (It is) so important we renamed our offering to reflect the improvements." e WinterCommand replaces the Ultra Grip Winter, which had been in the company's lineup for seven years. Pulte said the new tire is superior to its predecessor in ice braking and ice traction, with "no sacrifices" in other performance categories. e tire line features three specialized tread patterns designed to be paired with specific vehicle types for optimal, customized performance. All three patterns are engineered with full-depth zigzag sipes. It will be available in the third quarter in 54 studdable sizes up to 20 inches, including "a lot of growth sizes for CUVs and SUVs," said Pulte. ey also are stamped with the 3-Peak Mountain Snowflake designation. e tire will compete against the Firestone Winterforce 2 and General Altimax Arctic 12. Goodyear's top tier winter tire is the Ultra Grip Ice WRT. In addition, Goodyear will not only launch a third-tier winter tire, the Kelly WinterAccess, for the economy consumer, but also build on last year's introduction of the Eagle Enforcer All Weather tire for law enforcement vehicles with an Enforcer winter tire. C-TYPE CARGO VAN SIZES e cargo van market "is rapidly changing around us, as we are seeing tires sizes not common in North America," said Dwyer. "ese unique sizes have grown over 30% at OE since 2015. Bob Ulrich By Goodyear introduces new tires, new sizes and more e-commerce The heavy hitters attending the 2019 Goodyear Customer Con- ference in Dallas included, left to right: Ed Fabrizio from Whole- sale Tire Distributors; Joe Tomarchio from Monro Inc.; and Ste- phen Clave and Paul Pittner from Dunn Tire LLC. The Fortitude HT has added three C-type sizes. Good- year's Amy Buehner says they cover "the entirety of the full-size cargo van C-type requirements." The new Goodyear Ultra Grip RTD is "a winter tire," said Cary Budzinski, senior director of commercial sales for Goodyear in the U.S. and Canada, to attendees.

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