Modern Tire Dealer

MAR 2019

Magazine for the professional tire industry

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59 w w w . M o d e r n T i r e D e a l e r . c o m "To capture share in this segment, we are expanding the Wrangler Fortitude HT line." Goodyear is adding 13 sizes to the line. ree of the new sizes are commercial service radial (C-type) sizes: 235/65R16C, 195/75R16C and 225/75R16C. "e C does not stand for Load Range C," said Amy Buehner, product marketing manager for all-terrain and specialty tires. "e C does stand for commercial service radial, and it's nomenclature that comes to us from the European Tire and Rim Technical Organization… the European version of the Tire & Rim Association. "is is an incredibly important distinction, because neither a passenger tire nor an LT Load Range C tire in the same size can carry the load of the C-type tire." To help avoid confusion, Goodyear molded "Load Range E" or "Load Range D" underneath the size on the sidewall. e C-type tires are manufactured in Gadsden Ala., said Buehner. e 235/65R16C just started production and is available for order now. e two additional C-type sizes will be available in the second half of this year. e other 10 new sizes are heavy-duty LT sizes ranging from LT215/85R16 to LT285/60R20. e expansion increases the total number of sizes to 48. ere are a lot of tire options open to owners of full-size cargo vans, said Dustin Lancy, marketing manager for commercial tires. For example, there are at least six tire options – four different tire lines –for the Mercedes-Benz Sprinter 3500, including a non- retreadable Wrangler Fortitude HT and a retreadable Endurance RSA ULT. "So whether (full-size van owners) are interested in acquisition costs or… cost per mile, we will be able to service them," said Lancy. REGIONAL TRUCK TIRES Goodyear also launched two truck tires for regional fleets: the Goodyear Fuel Max RTD and Ultra Grip RTD. "Long-haul is still the biggest segment in North America," said Dave Beasley, vice president of commercial tires. "But regional haul is gaining ground quickly." Beasley said that growth is driven by 1. growth in e-commerce, 2. the increase of distribution hubs, and 3. more demand for last-mile delivery. e Fuel Max RTD is Goodyear's premium drive traction tire. anks in part to a new low rolling resistant tread compound, it is designed to balance enhanced fuel efficiency with long miles to removal and traction. It will be available will be available during the fourth quarter of 2019 in the following sizes: 295/75R22.5 LR G/H; 11R22.5 LR G/H), 255/70R22.5 LR H; 255/70R29.5 LR G; and 225/70R19.5 LRH. e new Goodyear Ultra Grip RTD is designed for regional trucks that run in severe weather conditions. e company says it features a proven tread design and com- pound for long, even wear; 25/32-inch tread depth for long miles to removal; complex sipe geometry with variable tread depth to help provide excellent traction as the tire wears; and conical stone ejectors to limit stone trapping. e all-season truck tire also will hit the market during the fourth quarter, in size 11R22.5 LR H. ONLINE TRUCK TIRE SALES Goodyear's e-commerce program for commercial tires is in the testing stage, and will officially launch in the third quarter of this year. It will be available via Goodyear's commercial tire website, Owner-operators and small fleets will be able to buy Goodyear truck tires online with a credit card and select an installation date and time with a participating dealer. "We are in a unique position to draw on our experience with e-commerce for consumer tires and be the first to bring a commercial program to the market," said Lancy. Like its consumer tire counterpart, the online truck tire program will provide participating Goodyear commercial tire dealers with delivery commissions and installation revenue. ■ One of the ways Goodyear Tire & Rubber Co. says it helps drive customers to dealers who sell Goodyear tires is with targeted original equipment fitments. Mike Dwyer, chief customer officer in the U.S. and Canada, told tire dealers attending the recent 2019 Goodyear Custom- er Conference in Dallas that the OE landscape is changing. "There is more competition than ever before as (other) tire manufacturers look to build the relationships Goodyear devel- oped long ago and continues to enjoy." Goodyear brand tires are fit- ted on four of the five top selling vehicles in the U.S., he said. "And we remain the number one supplier on full-size trucks, a position we have held for the past 20 years." The company has what it calls "premium" fitments on the Ford F series, Chevy Sil- verado, GMC Sierra and Ram Truck. "We also understand that to maintain our position, we must focus on both present and future fitments," said Dwyer. Goodyear recently landed an electric vehicle fitment with Mercedes-Benz, a division of Daimler AG. It also is supplying tires for the new Hyundai Kona EV and its first two Volkswagen fitments in the U.S. "For 2019, Goodyear com- mands 110 OE fitments, creat- ing loyalty that drives consum- ers to your stores." According to Modern Tire Dealer research, Goodyear's OE market share in the U.S. and Canada is 24%. Original equipment fitments Goodyear keeps adding to its total The Goodyear Endurance RSA ULT tires on this Mercedes-Benz Sprinter van have a matching pattern for retreading.

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