Modern Tire Dealer

Handbook 2019

Magazine for the professional tire industry

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7 P e r f o r m a n c e H a n d b o o k 2 0 1 9 wheel. e finish process can include raw casting, machining, brushed, or polished. ("Uncoated" doesn't mean the wheel is unfinished; it is a specific wheel finish that has not had any paint or clear coat applied.) Pro Tip: Check with the wheel manufacturer or retailer if you are unsure about the wheel finish, as some finishes may appear similar but are actually quite different in composition and resiliency. CLEANING WHEEL FINISHES e WTC guide says use the appropriate wheel cleaner based on the finish of the wheels. e "H" in pH refers to hydrogen, while the "p" stands for power. A cleaner with a low pH level is less harsh on the wheel than a cleaner with a high pH level. Although the WTC is quick to point out the information in the pamphlet "should not be relied upon as (the) sole resource when selecting wheel care products," it does list three general types. 1. Low pH cleaners: typically labeled, "Chrome Wheel Cleaner." ey are best for chrome wheels. 2. Neutral pH cleaners: typically labeled, "Aluminum Wheel Cleaner." ey are best for plastic clad, multi-finish, polished or uncoated, anodized and painted wheels. 3. High pH cleaners: typically labeled, "Wheel & Tire Cleaner." ey are best for plastic and clad wheels. Pro Tip: When in doubt of pH, please refer to Wheel Cleaner MSDS/ SDS (MSDS stands for material safety data sheet; SDS stands for safety data sheet). CLEANING/CARE TIPS e WTC also offers up some wheel cleaning and car tips for dealers who consider it a value-added service or charge for it. • Make sure to follow directions listed on the wheel care product. • Always work on a cool wheel surface, preferably in the shade. • Spray wheel cleaner from the bottom of the wheel working upward to avoid concentrated product running down the face of the wheel. Each wheel should be cleaned before allowing product to dry on the wheel. • Appropriately agitate with a so bristle wheel brush or wash mitt as needed. • Rinse wheel thoroughly, ensuring all cleaner and dirt is removed, and dry completely with cloth. • Protect the wheel surface with sealer or wax. • A raw aluminum wheel will require regular polishing to maintain its protection and luster. Pro Tip: If you are unable to find an appropriate wheel cleaner, use plain soap and water — same as you would use to wash the vehicle itself. For more information on the guide, visit SEMA.org/WTC. Custom wheel market share (based on dollars per vehicle segment) Small car .........................................5% Mid-range car ..............................17% Upscale car.....................................9% Sports car......................................11% Alternative power ..........................1% CUV...................................................7% SUV.................................................12% Pick-up truck ................................34% Van ...................................................2% Classic .............................................2% SOURCE: 2017 SEMA MARKET DATA MULTI-FINISH POLISHED OR UNCOATED PAINTED TO DETAIL

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