Modern Tire Dealer

Handbook 2019

Magazine for the professional tire industry

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P e r f o r m a n c e H a n d b o o k 2 0 1 9 8 J ohn Quirk, chairman and CEO of VIP Tires & Service, wants everyone in his business to understand that the com- pany is selling both tires and service, and he wants to be the most profes- sional provider in the aermarket. at is why he had all his employees take the Tire Industry Association's Automotive Tire Service (ATS) basic training course. It's an important part of VIP's goal of "opera- tional excellence" at his 58 stores in the New England area. "A key component is making sure the tire and wheel are installed on the car properly," he says. "For example, our district managers visit every store several times each month and make sure the torque sticks and wrenches are calibrated properly. We know that over- torqueing wheels can cause problems. "All of our district managers are certified TIA trainers. I am, as well. So is our president and COO, Tim Winkeler." VIP once again will be training and re-training hundreds of its employees in-house this spring, so they know how to properly mount and balance tires and handle tire pressure monitoring system sensors. e ATS training is just the beginning. VIP strongly believes that achieving Automo- tive Service Excellence (ASE) certifications benefits the company, as well as the service person or technician. e company pays for all certification testing for its employees, no matter how many times a person may need to take a test to pass. e company takes training so seriously that its career paths for technicians and service advisors have built-in steps that reward employees with advancement and pay raises as they achieve specific certifications. "Our employees are clearly engaged in the program," says Quirk. "e company currently has five World Class Technicians, 42 Master Technicians and 229 employees who have at least one ASE certification, with a total of 906 ASE certifications (average of 2.1 per person) and growing! "e more we invest in the program, the better we can serve our customers. And the greater loyalty the employees show us. ey want to stay with you. Everyone wins!" BASIC ATS TRAINING Kevin Rohlwing, TIA's senior vice president of training, says Basic ATS is designed for new hires and technicians in need of documented training. "It covers the industry guidelines for servicing passenger and light truck tire and wheel assemblies. "e demounting, mounting and inflation module addresses the step-by-step procedures to ensure tires are not damaged during service and the technician is safe during the inflation process." ere are a total of 10 modules in the Basic ATS program that cover tires, wheels, liing, wheel torque, demounting/mounting/ inflation, balance and repair. Here is an abridged look at Module 8: "demounting, mounting & inflation," which also touches on tire pressure monitoring system sensors. Every VIP employee is taught how this works. After deflating the tire (see "Getting started") and properly positioning the TPMS sensor on the bead-breaking shovel, the demounting begins. Here is an abridged version of the many steps and best practices required to demount and mount the tire. It is not complete — especially when dealing with band-mounted sensors or light truck tires. 1. Make sure the shovel will not contact the rim flange, and then press the appropriate pedal or button to retract the shovel and unseat the bead. 2. On tires with a low aspect ratio, it will be necessary to reposition the assembly and repeat the process several times before the bead is completely unseated from the tire. 3. Before unseating the back bead, make sure the sensor is 90 or 180 degrees from 'AT YOUR SERVICE' B a s i c T r a i n i n g RANDY HAZELTON PHOTOGRAPHY Getting started There are three basic steps to take to prior to unseating the bead of a consumer tire, according to the Tire Industry Association's Basic ATS program. Step 1: Remove the valve core in order to completely deflate the tire. Step 2: Remove any wheel weights on the rim flanges. Step 3: Locate the TPMS sensors and po- sition the tire and wheel assembly against the machine so it is 90 or 180 degrees from the bead-breaking shovel. There are three types of TPMS sensors to look for. Rubber snap-in valves and clamp-in valve stem sensors are easier to identify; band-mounted sensors, which can be found on certain 2006 through 2009 Ford vehicles, are not. If a technician is unsure of which sen- sors they have, 90 degrees from the valve is the best place to start when unseating the beads. This will allow the tech to locate band-mounted sensors without risking any damage. THAT WOULD APPLY TO EVERYONE AT VIP TIRE VIP's John Quirk, Modern Tire Dealer's 2018 Tire Dealer of the Year, takes training for all his employees seriously. That includes himself.

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