Modern Tire Dealer

APR 2019

Magazine for the professional tire industry

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23 w w w . M o d e r n T i r e D e a l e r . c o m Number of members/participants: 157 How many stores do they operate? 719 List your group's top 10 selling brands: We don't own the "sell" relationship so we don't have that answer. We offer 30 brands of tires to members. How do you help drive traffic to a dealer's brick and mortar location? ere are three ways: 1. ere's an ITDG dealer locator on our website: www.itdgusa.com. 2. Our vendor partners add our members to their dealer locators. 3. We use the con- nectivity of our social media and marketing partners in the group. What tools do you employ to help dealers in the digital age? It's similar to our response above. We also work with our partners — Net Driven, AllData LLC, Optimize Social Media Inc. and TCS Tech- nologies — to work closer with our members. What's your key selling point to attract new dealers? e member retains their independence. We don't tell them what or how much to buy. We have longevity on our side, as we are celebrating our 25th anniversary this year. Members can expect continued growth and stability with ITDG. ey can earn shareholder eligibility the first year they join. All products and programs are available to help them run their business. We also have our own internal financing company and our own Captive Workers Compensation Insurance program. What can members expect from you in the next five years? Continued growth and expansion throughout the U.S. Stronger and more diverse vendor programs, from tires and parts to equipment and marketing. A next gen initiative to help members with sustainability and succession planning. We are growing to "build out," not growing to "sell out." MIDAS INTERNATIONAL Offered by: TBC Corp. Website: www.midasfranchise.com How many stores do members operate? More than 1,149 in the U.S. and Canada. How do you help drive traffic to a dealer's brick and mortar location? We use our marketing tools, and we provide consumers with quality services. We have an award-winning, multi-channel marketing strategy, and it includes both digital and print assets. What tools do you employ to help dealers in the digital age? Midas deploys high quality branding that features strong messages and a consistent look and feel that carries across our TV advertising, mailers and fliers, in-store displays, website and social media. We tie everything together into an inte- grated strategy. Midas also uses in-store marketing to let customers know about the additional services we offer. What's your key selling point to attract new dealers? We have a popular incentive which helps first responders and U.S. military veterans join the Midas family. e initial franchisee fee for a first store is waived for eligible first responders, as well as U.S. military veterans. Dealers also can rely on the support of TBC Corp. as they build their store and find success in a sustainable, non-cyclical and growing business. What can members expect from you in the next five years? Midas has been a staple in the market for more than 60 years. e brand was recently selected for America's Best Customer Service for 2019 by Newsweek. Midas continues to find a way to expand on years of sales growth, and its footprint will expand to provide the best service to customers. MR. TIRE AND BIG 3 TIRE Offered by: K&M Tire Inc. Website: MrTireOutlet.com and Big3Tire.com Number of members/participants: 1,600+ How many stores do they operate? 1,600+ List your group's top 10 selling brands: Bridgestone, Firestone, Cooper, Mastercra, Continental, General, Kumho, Hankook, Falken, Yokohama and Double Coin. How do you help drive traffic to a deal- er's brick and mortar location? Exclusive mail-in rebates, social media interaction, engagement and marketing. We offer a la carte-minded program tools that put the dealer in control of their business. What tools do you employ to help dealers in the digital age? Website and point of sales integration with national account pricing structures. Agile purchasing bonuses with exclusive marketing campaigns. A direct investment to dealers' social media growth, plus interaction with a dedicated digital content specialist. What's your key selling point to attract new dealers? We level the playing field for independent tire dealers with the power of a network of like-minded independent dealers. What can members expect from you in the next five years? Dedication to continu- ous improvement and development of our program to ensure our dealers have every tool necessary to be the leading and most trusted provider of tires and services in their geographic markets. We are overhauling our digital content focus to maximize visibility of our Mr. Tire and Big 3 Tire dealers to their customers. Twenty employees work from a small campus of four buildings at Sullivan's Tire Pros near Yosemite National Park. Michael Sullivan says ITDG has been key to the success of the tire business, which is tourist-driven and heavily focused on passen- ger and light truck tire sales. "We like to consider ourselves the dealer alternative."

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