Modern Tire Dealer

APR 2019

Magazine for the professional tire industry

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M T D A p r i l 2 0 1 9 24 P r o g r a m G r o u p s POINT S TIRE & AUTO SERVICE Offered by: Tire Factory Inc. Website: joinpointstire.com How many stores do members oper- ate? More than 200 retail and commercial locations across 20 states. List your group's top 10 selling brands: Nokian, Michelin, Goodyear, Toyo, Hankook, Falken, Pantera, Black Lion, underer, Venezia and Laufenn. How do you help drive traffic to a dealer's brick and mortar location? Point S marketing actively supports our dealers in each market. We deploy comprehensive marketing campaigns that drive top-of-mind awareness through mass-media, including television, radio and out-of-home marketing. We then capitalize on that with localized digital strategies for each store. In addition, we provide all seasonal marketing and point- of-sale collateral. What tools do you employ to help dealers in the digital age? We have our proprietary All-Trac platform that provides online scheduling, bay management and outbound customer reputation management. We also have monthly social media content calendars and research customized Google AdWords for each dealer's market. What's your key selling point to attract new dealers? We value our members' inde- pendence. We provide everything a dealer needs to successfully grow their tire and auto service business (tire buying, programs, V/B, marketing support, technology innovations and dealer-to-dealer camaraderie). Members also benefit from the financial performance of their co-op. e reason owners join and remain members is because we listen to their needs and take actionable steps to assist them. We live by our manta: e reason we exist is to make our members successful. What can members expect from you in the next five years? We will continually be the leader in the technology space, sup- porting our dealers with innovative tools to attract customers and maintain their profitability. We will maintain world class tire buying programs through our international connection with Point S International (4,100 locations). We will increase our footprint via strong independent dealers nationwide. RNR TIRE EXPRESS Offered by: SPF Management Co. LLC Website: www.RNRtires.com Number of members/participants: 23 groups How many stores do they operate? 104 List your group's top 10 selling brands: Nexen, Falken, Yokohama, Toyo, Ironman, Delinte, Nankang, Milestar, Kumho and Amp. How do you help drive traffic to a dealer's brick and mortar location? On top of traditional marketing efforts we put a large focus on digital advertising and social media. What tools do you employ to help dealers in the digital age? We utilize several digital tools to assist in promoting and capturing potential customers including a best-in-class sales customer relationship management (CRM) that tracks leads to closed deals. What's your key selling point to attract new dealers? We're serving a whole new market segment with specialized and unique best practices that create a value for our customers and healthy bottom lines for our dealers. What can members expect from you in the next five years? e most efficient support program that exceeds our dealers' expectations! TIRE PROS Offered by: American Tire Distributors Inc. (ATD) Website: www.tirepros.com/ become-a-dealer Number of members/participants: 500+ How many stores do they operate? 625+ List your group's top 10 selling brands: Tire Pros franchisees have access to ATD's broad selection of tire and wheel brands. Tire Pros offers exclusive programs, promotions and enhancements across multiple tire manufacturers. How do you help drive traffic to a dealer's brick and mortar location? Tire Pros offers a suite of digital and traditional marketing services to drive traffic to our franchisees' stores. is marketing support is delivered through dedicated Tire Pros retail account managers that are supported by an experienced marketing team. What tools do you employ to help dealers in the digital age? e Tire Pros marketing services team is well versed in a wide array of digital marketing strategies and tactics. Tire Pros also runs a national marketing campaign, which leverages cutting edge digital channels to drive traffic to our franchisees' stores. What's your key selling point to attract new dealers? Tire Pros' ability to work in partnership with our franchisees to develop the strategies necessary to drive traffic, enhance their operations, and improve their business profitability. What can members expect from you in the next five years? Tire Pros will continue to develop the tools, technologies and programs to drive traffic to our franchisees' stores. In addition, the Tire Pros team will provide retail consulting services to help enhance At Fuerst Automotive in Broadview Heights, Ohio, tires are an important part of the business, but they're not king. Co-owner and Manager Mitchell Stout says tires represent 20% to 30% of the family busi- ness' sales. For at least the last decade, Fuerst Inc. dba Fuerst Automotive, has b e e n a n X p r e s s Ti r e and Auto Service dealer through Conrad's Tire Ser- vice Inc. Stout says Xpress eliminates the stress and time of having to do an exhaustive search for the best priced tire whenever one is needed. "Their online portal is amazing. Instead of having to call and shop different prices and manufacturers, we're able to do an online search. And they carry a wide range of tires." Stout says he loves to sell tires from Cooper Tire & Rubber Co. since the company also calls Ohio home, but he also appre- ciates giving consumers options. And that's another way Xpress helps his busi- ness. "If I have a question, or if I have to search for a cer- tain brand of tire, they'll go above and beyond and search for tires they don't even carry. If I have a customer who brings in a quote from another shop, they'll meet or beat that price," Stout says. "And that helps us in the long run, especially when it's a brand new customer and we're trying to make that first impression. "It's not just another company. They really do treat us like family. Being a family-owned business, that's what we look for." 'They treat us like family'

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