Modern Tire Dealer

APR 2019

Magazine for the professional tire industry

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Page 27 of 85

M T D A p r i l 2 0 1 9 26 our franchisees' operations and the customer experience they deliver online and in-store. TIRE SOLUTIONS Offered by: Tire Solutions Inc. Website: Number of members/participants: 193 How many stores do they operate? 193 List your group's top 10 selling brands: Toyo, Multi-Mile, Hankook, Falken, Kumho, Sumitomo, Westlake, Harvest King and Sailun. How do you help drive traffic to a dealer's brick and mortar location? We run our own mail-in rebate promotions that are exclusive to our dealer network. We combine the rebates with local print and digital advertising. What tools do you employ to help dealers in the digital age? We have a strong website program that enables the dealers to have an online presence that allows them to show pricing and sell tires online if desired. We also have implemented a new tool for 2019, monthly digital ads to be used on the web, plus Facebook, Twitter and Instagram. is service is free to our network! What's your key selling point to attract new dealers? e biggest selling point is our dedication to our dealers' success. We continue to bring promotions that drive retail. We offer training to help front counter sales and products that retail customers are looking for. We have several national account programs that benefit our group, including NAPA, Auto Value, Lube Tech, TCS Technologies, Coats equipment from Hennessy Industries Inc. and NCP process- ing. We are a family-owned business, so we really take pride in our customer service and going the extra mile! What can members expect from you in the next five years? First and most important, they can expect the same great service and dedication to their success. We will be adding more national account programs and will be constantly looking at ways to help our customers gain market share with innovative marketing ideas that are tailored to their individual markets. UNITED TIRE & SERVICE Offered by: United Tire & Service LLC Website: Number of members/participants: 8 How many stores do they operate? 13 List your group's top 10 selling brands: Michelin, Goodyear, BFGoodrich, Conti- nental, Bridgestone, Hercules, Uniroyal, General, Pirelli and Cooper. How do you help drive traffic to a dealer's brick and mortar location? No short answer here! We have a complete customer relationship management (CRM) and fully integrated loyalty program through our point of sales system, along with an annualized marketing program providing each location support in brand development and creative services for all print, out-of-home, point-of- purchase and online graphics creation. We do competitive market and media research. We offer direct mail creation and execution services. We provide search management and search engine optimization (SEO) services along with in-market video advertising and in-market retargeting management. Rob Slagle, general man- ager of S&S Tire Co., says his family's tire dealership has a claim to fame. The Arizona business, with three locations west of Phoenix, was the first tire dealer outside of Califor- nia to join Independent Tire Dealers Group LLC. "For us it's been a breath of fresh air since 2000," says Slagle. "It was the best decision we made. "We are a band of broth- ers, and I know that's a eu- phemism, but I could truly call any of my partners in the group. I don't do it very often, but if I'm facing a dif- ficult decision, I can do it. We're all for one and one for all. That's number one. None of us feel threatened by the other." Slagle says membership in ITDG brings with it other benefits. "I can focus on running my business, my employees, my customers, my properties because I don't have to negotiate with my vendors. It makes running a business so much easier." That doesn't mean he's fully removed from vendors, of course. But Slagle says being an ITDG member car- ries with it some prestige. "They don't take just any dealer. When a vendor calls me and they're a prospec- tive vendor with ITDG, they know I can pay my bills, that I'm credit worthy and that I've been in business a cer- tain amount of time." S&S Tire also participates in ITDG's captive insurance company, which provides worker's compensation coverage. Slagle's father, the late Bob Slagle, helped start the insurance program for the group. Being part of that protection is "the second best decision we ever made. We feel like we're in control of our premiums, and if we can limit our injuries, it's a triple win. We keep the employee working, we keep the pre- miums down, and we save the company money." Plus, at the end of the year, mem- bers in the insurance cover- age share in the dividends. 'Best decision we made' S&S Tire's biggest vendor through ITDG is Hankook, and during Spring Training this year Hankook helped the tire dealer advertise in the outfield of Goodyear Ballpark in Goodyear, Ariz. On March 10, 2019, S&S Tire President Joanne Slagle threw out the first pitch at a game with the billboard in the outfield. P r o g r a m G r o u p s

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