Modern Tire Dealer

MAY 2019

Magazine for the professional tire industry

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M T D M a y 2 0 1 9 10 N e w s / V i e w s Bites FutureTechs winners rock The TechForce Foundation has named 10 automotive, diesel, motorcycle and collision repair technician students winners of its 2019 FutureTechs Rock Awards, with the grand prize going to an Ohio student. The awards are part of the FutureTech Success initiative to help inspire and support tomor- row's workforce of technicians. Bush will speak at AAPEX Former President George W. Bush will be the keynote speaker at the 2019 Automotive Aftermarket Products Expo (AAPEX) Grand Opening Keynote Session on Tuesday, Nov. 5. Continental expands plant Continental Tire the Americas LLC is expanding its Sumter, S.C., tire plant so the company can begin making ContiSeal and ContiSilent tires in the U.S. for the first time. Tire production is expected by May 2020. Discount Tire has new ads Discount Tire says its new advertising campaign, "Let's Get You Taken Care Of," showcases "the expertise, authenticity and empathy found in each and every Discount Tire expert." Atturo donates tires For the second straight year, Atturo Tire Corp. is supplying tires for the Specialty Equipment Market Association (SEMA) High School Vehicle Build. Students in five high school automotive shop classes are building custom vehicles as part of the SEMA-funded program. Pep Boys expands 'Crew' Icahn Automotive Group LLC is expand- ing its Pep Boys Mobile Crew service to provide on-site common maintenance and repair needs to any size fleet. The new program is called Pep Boys Fleet. Bauer Built is honored Bauer Built Inc. has received the Bert Grover Child Advocacy Award from the Wisconsin Association of School District Administrators (WASDA) in recognition of providing support for the youth in the state. VIP adds store in Framingham VIP Inc., dba VIP Tires & Service, has opened its fourth store in Massachusetts, and 59th location overall. Telle Tire hits double digits with 10 stores T elle Tire & Auto Service Inc. has acquired its 10th location, and owner Aaron Telle says his tire dealership will spend 2019 improving operations, creating and implementing a new point- of-sale system and adjusting to the com- pany's new five-day workweek. e company, dba Telle Tire & Auto Centers, finished 2018 with its fourth acquisition. Telle Tire bought Assured Automotive in Eureka, Mo., in December. Telle, a fourth generation tire dealer, is the CEO and president of Telle Tire. He says the Eureka store has been rebranded as Telle Tire. Renovations include a new waiting room with modern furniture and wireless work stations. Customers have access to a refrigerator full of free water and so drinks, plus fresh fruit and snacks. Service bays have been updated with new equipment to add tire services and continue the previously available automotive repairs. All of that came aer Telle Tire was ranked the 17th fastest growing company in St. Louis by the St. Louis Business Journal in 2017. In 2011 Telle Tire had a single location and seven employees. It now has 10 stores and 76 employees. 2018: GROWTH AND A FOCUS ON CUSTOMER SERVICE Last year, Telle Tire's focus was on expand- ing its footprint — the company moved outside of the St. Louis metro area with its acquisition of Kwik Kar & Lube in Jefferson City. But throughout the year Telle Tire also worked to provide top notch customer service, including valet car service and complimentary loaner cars. Telle Tire owns 14 loaner cars and is purchasing four more in 2019. Telle Tire also offers online appoint- ment booking, and with digital inspec- tions and valet service, customers can be informed of their car's needs and make decisions from any location. 2019: THE YEAR OF THE EMPLOYEE As of Jan. 1, 2019, Telle Tire has changed its business hours in the greater St. Louis market. Stores are open only Monday through Friday. (e store in Jefferson City remains open on weekends.) "In addition to providing top of the line services for their customers, Telle Tire has a lot of pride in its small busi- ness culture, specifically listening to the interests of their associates," Telle says. "e decision to close stores on weekends was the result of an employee survey, with an overwhelming majority identifying weekends off as a huge benefit within the industry." Telle says he's excited about the talent and experience in the company's employee ranks, and he's open to leveraging their ideas while "making culture a key focus to drive future success." In 2019 the company will focus on improving processes and operations. Among the projects in the works is the development of a new POS system with Tire Gurus. e company expects the fall rollout to result in increased administrative efficiencies. Telle says, "We recognize the potential challenges in quick growth and are excited to spend 2019 focused on deepening our values through our culture and ensuring our business operations fully leverage the synergies and talent within the company prior to further expansion in 2020." — Joy Kopcha PHOTO: TELLE TIRE Telle Tire has acquired its 10th store. The former Assured Automotive store in Eu- reka, Mo., joins eight other Telle Tire locations across the St. Louis metro area.

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