Modern Tire Dealer

MAY 2019

Magazine for the professional tire industry

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N e w s / V i e w s M T D M a y 2 0 1 9 16 N e w s / V i e w s Dates May 22-26 Autopromotec, Bologna Exhibition Centre, Bologna, Italy +39 051 6424024 June 4-6 Automechanika Birmingham, National Exhi- bition Center (NEC), Birmingham, England +44 (0) 1483 483984 June 10-12 Automechanika Dubai, Dubai World Trade Centre, Dubai, United Arab Emirates June 13-14 Asian Tyre and Rubber Conference, Chen- nai, India +91-9833 901 586 June 22-23 Alabama Tire Dealers Association Conven- tion, The Lodge at Gulf State Park, A Hilton Hotel, Gulf Shores, Ala. (256) 616-3587 July 10-12 PAACE Automechanika Mexico, Centro de Convenciones Banamex, Mexico City (770) 984-8016 July 24-26 Latin American & Caribbean Tyre Expo & Latin Auto Parts Expo, Amador Convention Center, Panama, Republic of Panama (786) 573-0757 Aug. 19-21 China International Tire Expo (CITEXPO), Shanghai World Expo Exhibition & Conven- tion Center, Shanghai, China +86 10-8589-8181 Oct. 17-19 Kazakhstan International Exhibition for Tyre and Tyre Repair Equipment, IEC Atakent- Expo Ltd., Almaty, Kazakhstan +7 727 275 13 57, 275 09 11 Falken turns training focus on commercial tire dealers F alken Tire Corp. has expanded its dealer education program, Falken Academy, with sessions dedicated to commercial tires. e Falken Commercial Tire Academy incorporates lessons on products, quality assurance, plus sales and marketing. Falken held the first commercial-focused academy in April at its Rancho Cucamonga headquarters. In 2018 the company launched a similar dealer-focused training focused on passenger and light truck tires. e day-and-a-half-long session gave Falken commercial tire dealers more exposure to the brand's products, and also allowed them to provide the company with feedback related to the commercial truck and bus tire market. e training session featured a hands-on alignment exercise led by Mike Beckett of MD Alignment Services Inc. "It's important, as a partner to our dealers, that Falken continually provides a platform to exchange information on topics that improve business relations at the fleet level and shares real-world experiences where tire maintenance and best practices are applied," says Bob Klimm, director of commercial tire sales for Falken. "We were glad to have such a good turnout with strong participation from many key Falken dealers." e Falken Commercial Tire Academy covered the basics, such as proper tire applications and commercial tire maintenance, as well as more specific discussions on how to correct irregular wear. Falken's experts addressed best sales practices, provided a detailed feature and benefit analyses on specific Falken tire offerings, and detailed the brand's customer support that extends aer the tire purchase. "From a product planning perspective, the feedback we were able to capture dur- ing the Falken Academy has been invaluable," says Raul Garcia, product planner for commercial truck and bus tires. "I look forward to applying those inputs to enhance upcoming development efforts." Clif Armstrong knows he has big shoes to fill at Marangoni Tread North America Inc. He has replaced CEO and President Bill Sweatman, who retired on May 1, 2019. Sweatman was with Marangoni more than 18 years, the last 16 as CEO and president. "I started in the tire industry in 1977 and the retreading industry in 1984," said Sweatman. "The industry has been very good for me and my family, and I would like to thank the employers, peers, customers, suppliers and friends for this experience, and I wish all well." Armstrong joined Marangoni in 2017 as vice president of business development. Armstrong brings more than 35 years of industry experience to his new role as CEO and president. He has served in multiple ex- ecutive management functions including sales, marketing and operations. Ringtread, Marango- ni's flagship product, is a double-contoured precured tread molded in a circular shape; as a result, it does not need to be spliced like other precured retreads used in com- mercial truck tire retreading. ■ Armstrong replaces Sweatman at Marangoni Falken brought its commercial tire customers together to California for the company's first Falken Commer- cial Tire Academy in April. ARMSTRONG SWEATMAN

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