Modern Tire Dealer

MAY 2019

Magazine for the professional tire industry

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M T D M a y 2 0 1 9 44 A s s o c i a t e D e a l e r P r o g r a m s Y ou are not in this alone. Tire manufacturers back your business in the form of associate dealer groups, which offer you payouts for purchases, discounts, training, op- portunities to participate in annual trips and much more. We asked manufacturers to update their program information and tell us what's new for 2019. See April's article on independent tire dealer program groups and the tools and services they offer for more ways to increase profitability. Program name: Growing Together Associate Dealer Program Offered by: Balkrishna Industries Ltd. (BKT) Website: Who's eligible to participate? Agricultural tire dealers who purchase a minimum of 100 BKT units from their chosen distributor each year. What are the top benefits for participants? Quarterly payouts, the direct relationships and support offered, and benefits such as promotional giveaways, truck wraps, Monster Jam events, etc. Number of participants: Just over 400 and growing each month. What's new in the program for 2019? In July of 2018, BKT made a number of changes to the program by adding new products, creating tiered payouts, and changing the structure of the program to promote growth. In 2019, we will continue to listen to our dealers' needs and make the necessary changes for the program to continue its success. Program name: Bridgestone Affiliated Retailer Nationwide Network Offered by: Bridgestone Americas Inc. Website: The details: There are more than 50 membership benefits including advertising and promotion support, volume discounts, preferred auto parts pricing from nationally recognized suppliers, a national lubricants program, training, online sales capabilities, social media, a credit card program and a nationwide tire protection plan. Who's eligible to participate? U.S.- and Canada-based dealers with a positive image who are able to carry a minimum amount of inventory based on a good, better, best merchandising plan. What are the top benefits for participants? Access to world-class brands including Bridgestone and Firestone passenger and light truck tires. Financial support for purchase and sell-out of Bridgestone, Firestone and Fuzion brand tires. Deeply discounted pricing on related services and merchandise. Award-winning training and education programs that include online, experiential and in-person sessions on what dealers need to know to be successful. Number of participants: More than 2,850. You are not alone TIRE MANUFACTURERS' ASSOCIATE DEALER PROGRAMS OFFER BENEFITS AND REWARDS Continental dealers and their guests enjoyed water sports aboard a cruise ship as part of their reward for participating in the Continental Gold associ- ate dealer program. Trips can be one of the many re- wards offered for associate dealer group participation.

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