Modern Tire Dealer

MAY 2019

Magazine for the professional tire industry

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Page 47 of 69

M T D M a y 2 0 1 9 46 What's new in the program for 2019? We have added an additional aermarket auto parts supplier to our list of vendor/ partners available to our network members. Members will now receive competitive national account pricing and quarterly rebates on qualifying purchases from our new partners at Auto Value and Bumper to Bumper. Program name: Continental Gold Program Offered by: Continental Tire the Americas LLC Website: e details: e goal of the Continental Gold program is to be the independent tire dealer's number one partner and supplier. Being number one means gaining complete confidence in Continental's product, people and program. It also means making Continental's retail partners' views and concerns a part of the process. e Gold Program offers dealers opportunities to grow their business with an easy-to-implement and dealer-friendly system that offers a spectrum of opportunities and a lucrative program that will maximize results. Who's eligible to participate? Independent retailers that are brick and mortar locations that sell to consumers and perform on-site mount and balance services. What are the top benefits for participants? Industry-leading products that are easy to sell. A program that is easy to understand and earn rewards. Number of participants: 2,500. What's new in the program for 2019? e Gold Program now features Dealer Business Suite, allowing dealers to connect and benefit from a network of preferred vendors for their business needs. Continental provides Gold dealers a way to gain access to our global network of suppliers and bring savings to their bottom line. Program name: Cooper Medallion and Mastercra Century Offered by: Cooper Tire & Rubber Co. e details: Cooper has two programs, Medallion (for Cooper- brand tires) and Century (for Mastercra-brand tires.) Cooper provides marketing insights and assistance, product education, and other tools and techniques to help dealers build their business. Who's eligible to participate? ese programs are for local, independent tire retailers. Entry into this program can begin with purchase quantities as low as 240 to 300 tires per year. Five levels of membership exist based on yearly purchase quantity. Cooper Medallion is available to dealers in the U.S. and Canada, and Mastercra Century in the U.S. only. What are the top benefits for participants? Members of Cooper's Medallion program earn rewards for tire purchases and receive bonus payouts offered through strong additional promotions launched throughout the year. Cooper Medallion members may participate in annual consumer promotions. ey receive members-only perks such as exclusive access to marketing insights and collateral, product education, and sales training through eCooper University. Members joining the Cooper Medallion and Mastercra Century programs are eligible to receive a new member bonus enrollment award. e program's highest performers have access to exclusive benefits, including an opportunity to participate in annual trips. Program name: Fanatic Offered by: Falken Tire Corp. Website: Who's eligible to participate? Independent tire retailers with a physical storefront and the ability to service customers on site. What are the top benefits for participants? Cash rewards including quarterly promotions, location awareness through our easy-to-use dealer locator on the website, and showroom/exterior enhancements including an extensive line of POS materials. Program: Goodyear Tire & Service Network Offered by: Goodyear Tire & Rubber Co. e details: e Goodyear Tire & Service Network was established in 2009 and offers tire retailers a total business solution for consumer tires and automotive service. ere is also a similar program for Goodyear commercial dealers. Who's eligible to participate? Direct and G3X customers can work with their local Goodyear account manager to be nominated for the Tire & Service Network program. Contact goodyeardealer- for more information. What are the top benefits for participants? Nationwide warranties, national account support, training, and vendor parts and equipment purchase programs. e comprehensive marketing program includes point-of-sale materials, advertising support, the Goodyear credit card, national rebates, websites and other digital assets. Number of participants: More than 2,500 members in North America. Program name: Hercules Power Program Offered by: Hercules Tire & Rubber Co./American Tire Dis- tributors Inc. (ATD) Website: Who's eligible to participate? Only independent tire retailers. What are the top benefits for participants? Each Hercules retailer is offered limited geographic "protection," which enables the Hercules retailer a higher profit potential at the point of sale. Hercules branded passenger and light truck products come complete with an exclusive enhanced protection policy including mileage expectation, no-charge replacement on road-hazards and workmanship and materials, plus our 45-day "trust our ride" test drive. It's a combination of dealer support peace of mind for the dealer and consumer alike. Hercules retailers are eligible to capitalize on quarterly volume bonuses, retail rewards and an annual incentive trip. Program: Hankook One Offered by: Hankook Tire America Corp. Website: e details: Hankook One dealers are grouped into one of four volume categories and earn cash rewards in the top each of the four categories. A minimum of 320 annually is required to perform on the program with each per quarter dealer earns cash for every tire sold based on their annual tracking. At the highest level, Diamond, dealers who purchase at least 1,800 Hankook brand tires annually earn $8 per tire. In addition, dealers who sell one of the premium lines of passenger and light truck Hankook brand tires earn an additional $4 premium per tire. Who is eligible to participate? Dealers not currently participating with one of the following can participate on the One Program: car dealers, direct Hankook customers (distributors, wholesalers or retailers), or government/fleet accounts. A s s o c i a t e D e a l e r P r o g r a m s

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