Modern Tire Dealer

MAY 2019

Magazine for the professional tire industry

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49 w w w . M o d e r n T i r e D e a l e r . c o m Level distributors (with more to come). e new site will make our Next Level dealers more profitable by understanding their Nexen product mix and how to maximize their sell-out based on our data. Program name: Nokian Tyres Authorized Dealer Program Offered by: Nokian Tyres Inc. Program name: Delinte Care and Landsail Care Offered by: Sentury Tire Americas Who's eligible to participate? Retailers of our authorized partners. What are the top benefits for participants? Mileage warranty plan, road hazard plan, and record holder for registered participants. What's new in the program for 2019? Our program continues to be the same as last year. It continues to grow and all retailers purchasing from our distribution network are part of this program. Program name: Titan Strong Seller Program Offered by: Titan International Inc. Website: Who's eligible to participate? We are continually evaluating potential dealers for enrollment in the program. We evaluate dealers based on a number of factors, key among them are location and size. We want to make sure we're setting our associate dealers up for success based on market opportunity and competition in the area. What are the top benefits for participants? e Titan Strong Seller Associate Dealer Program is an uncapped program. We're continuing to invest in our program by adding exclusive training opportunities for enrolled dealers. is includes in-person training at the dealer's facility with Titan's sales team, field technicians, and our product managers, as well as eligibility to participate in our hosted training programs such as Titan University and Tire Industry Association service trainings. Dealers in the program also have access to exclusive sales offers and marketing support from Titan, which consist of product literature and free marketing materials. What's new for the program in 2019? Our industry-exclusive Low Sidewall Technology (LSW) products are now eligible for the program. Titan added an incentive trip for top Titan Strong Seller associate dealers; special terms and conditions apply. Program: Driven Offered by: Toyo Tire U.S.A. Corp. Website: e details: e Driven program rewards associate dealers with cash back, Toyo-branded merchandise and more. Dealers must purchase 50 units to enroll, then 100 units per quarter to qualify for payouts. Cash rewards are earned based on three levels and received via a reloadable debit card. Dealers receive a POP kit aer the first order of 100 tires and each quarter Toyo rewards top performers with "Driven Dough" to purchase branded merchandise on the POP site. Dealers who achieve the highest level within four consecutive quarters in a calendar year are eligible for a signage program. Driven dealers also have access to online training and marketing assets, plus they are listed on Who's eligible to participate? e Driven program is open to dealers not currently buying direct from Toyo. Dealers interested in joining should contact their local Toyo wholesaler or Toyo regional sales manager. e enrollment process includes filling out an applica- tion, which is available online, and making a minimum purchase of 50 units. Once enrolled, the Driven dealer can track purchases and payouts through the Driven website. en each quarter the associate dealer must purchase 100 passenger car/light truck units or 50 commercial tire units to qualify for payouts. Cash rewards are earned based on three levels and received via a reloadable debit card or direct deposit. All Toyo product purchases count toward the three tiers, with select patterns eligible for cash payouts. What's new for the program in 2019? In 2019 we introduced "Driven Dough," which allows dealers to choose merchandise and POP that is most useful for their dealership. is replaced quarterly rewards of branded merchandise determined by Toyo. We also added direct deposit as an option in addition to the reloadable debit cards. Program name: Vogue Elite Offered by: Vogue Tyre & Rubber Co. Program name: Advantage Offered by: Yokohama Tire Corp. Website: What are the top benefits for participants? Advantage associ- ate dealers can earn cash rewards on Yokohama treads purchased through their designated distributor. Dealers are also eligible to earn travel rewards, marketing funds, signage and point-of-sale (POS) material based on quarterly and annual goals. Dealers can utilize Advantage Online to track their progress toward goals and ensure they are maximizing their rewards. ■ L I V E I N V E N T O R Y ᛫ W H O L E S A L E P R I C I N G E A S Y O R D E R I N G ! ᛫ ᛫ ᛫ ᛫ Text Pics to 951-RimText (951-746-8398) BY REGISTER NOW!

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