LT tires
What is the most important feature your
customers are looking for in LT tires?
Long mileage 58.33%
Quiet ride 8.33%
Smooth ride 25%
Lowest cost 8.33%
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What percent of your light truck tire sales
are to women?
%1-10, 0%%
11-20%, 38.46%%
21-30%, 46.15%
31-40%, 7.69%
41-50%, 7.69%
Over 50%, 0%
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How do you market your light truck tires?
Direct mail, 61.54%
On website, 76.92%
Social media, 61.54%
Newspaper, 23.08%
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Quik-Link: 800-687-1557 ext. 13117
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MTD March 2013