Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/114173
signage program with major league baseball teams. Denlein announced that Hankook will be at 28 diferent ballparks, with the new additions for 2013 being the Boston Red Sox and the Chicago White Sox. Continuing with sports marketing, Hankook is sponsoring "Fox College Football" and "NFL on Fox" on television to deliver its consumer message. Denlein said the further addition of court-side signage at NCAA basketball events will help the company target younger consumers. Hankook is still working out the details for distribution of its new value-driven brand, Kingstar, which gives the company three brands (Hankook and Aurora are the other two). Current Hankook dealers can purchase Kingstar from the wareCho says Hankook plans house, but the company is evaluating the distribution of it to see who will to target growth in the U.S. and Canada. be best to carry the brand. Commercial Tire Group Turning to the truck tire side of the business, Brian Sheehey, director of sales and marketing for Hankook's Commercial Tire Group, discussed new OE ftments at Freightliner Trucks (a division of Daimler Trucks North America LLC), Navistar Inc. and Blue Bird Corp. Even as the company grows its OE www.moderntiredealer.com ftment business, Sheehey was quick to state that Denlein's view "we are not going to ship tires from replacement to of Hankook OEM." Shawn Denlein says that in the short Sheehey said the comtime he's been with the company, pany has three goals for he's discovered four things about the commercial busiHankook Tire Co. Ltd.: ness in 2013. Te frst is to increase personnel by • Hankook is very driven when it 50% in sales, thus allowing comes to marketing and branding. the company to develop • Hankook has a big commitment to closer relationships with becoming a tier one brand. customers. • Hankook recognizes the need for Secondly, the compaa plant in the United States. ny wants to increase its • There is a lot of cooperation begrowth through its dealtween the corporate headquarters ers, and lastly, it wants to and the U.S. offce. have a 30-day back order fulfllment. Denlein joined Hankook Tire The company anAmerica Corp. last fall as senior nounced several new vice president of sales. truck tires. Te DL12 is a multi-application drive tire due out late this year. Te AH15 and AM15 tires feature rib and all-position designs, respectively. Te other two are size 445/50R22.5 wide-base tires: the DL07 and TL07. ■ Quik-Link: 800-687-1557 ext. 13132 65