Modern Tire Dealer

APR 2017

Magazine for the professional tire industry

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MTD April 2017 News/views Consumers pick one big winner in tire satisfaction In a survey of nearly 30,000 consumers, one tire brand was the clear winner: Michelin. It took the top spot in all four categories of the J.D. Power 2017 U.S. Original Equipment Tire Customer Satisfaction Study. Satisfaction is measured in four areas: tire wear, tire ride, tire appear- ance and tire traction/handling. Study rankings are based solely on owner experiences with their tires after two years of vehicle ownership. The study groups vehicles into four segments — luxury, passenger car, performance sport and truck/utility. And based on a 1,000-point scale, Michelin ranked highest in each category: luxury (757); passenger car (743); performance sport (746); and truck/utility (712). Luxury: In the luxury category, Michelin was the only brand to beat the seg- ment average of 723. Pirelli (722) and Bridgestone (720) were ranked second and third, followed by Goodyear (711), Dunlop (706), Continental (689) and Hankook (584). Passenger: No surprise this segment features the most brands. Pirelli (710), Goodyear (702) and Nexen (689) all beat the segment average of 684, followed by Hankook (677), Continental (675), Kumho (665), Bridgestone (662), Yokohama (661), Toyo (658), Dunlop (649) and Firestone (642). Performance: Following the leader, Michelin, was Goodyear (728), Bridgestone (712), and Pirelli (706). The segment average was 710. Truck/utility: Michelin's 712 points led Goodyear (687), BFGoodrich (667) Hankook (664), Continental (662) and Bridgestone (659). The segment average was 670. The study also found that across the four vehicle segments, customer satisfaction with poor weather traction improved, and the number of wet traction problems decreased between the 2015 and 2017 studies. The difficulty of recruiting luxury vehicle owners to your store When it comes time to replace tires on a luxury vehicle, 58% of owners are more likely to stick with the original equipment brand. And nearly half of those consumers intend to return to the car dealership to buy replacement tires. These findings also are part of the J.D. Power 2017 U.S. Original Equip- ment Tire Customer Satisfaction Survey. The brand loyalty among luxury vehicle owners is higher than that of vehicle owners as a whole – 31%. And while 46% of luxury vehicle owners plan to return to the car dealer to purchase replacement tires, 33% of mass market vehicle owners plan to return to the car dealership. What's a luxury vehicle? J.D. Power defines the category with these brands: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche and Volvo. The study is based on responses from owners of 2015 and 2016 model-year vehicles, and was fielded between October and December 2016. TIA picks two hotels A pair of hotels will host the Tire Industry Association (TIA) during the 2017 Global Tire Expo and Specialty Equipment Market Association Show, Oct. 31-Nov. 3. All pre-show events will be held Oct. 30 at both Bally's Las Vegas and Paris Las Vegas. Nexen markets on a sleeve Nexen Tire Co. Ltd. has created a first-of-its-kind partnership as the Official Sleeve Partner of the Manchester City Club. The Nexen logo will appear on the club's uniform sleeve for all league games in 2017-2018. Vogue names sales leader David Long will lead the effort at Vogue Tyre & Rubber Co. to continue to grow the Signature V Black line of tires with independent tire dealers across the U.S. Yokohama completes acquisition Yokohama Rubber Co. Ltd. has finalized its acquisition of Aichi Tire Industry Co. Ltd., a maker of solid tires and press-on tires and other industrial rubber products in Japan. Giti fights trafficking Giti Tire (USA) Ltd. has provided the tires for a Kenworth truck that's rolling across the U.S. on a special mission, to raise money for the Truckers Against Trafficking organization. Point S adds manager Gary Sass has joined Point S North America as its first network operations manager. He will be responsible for continuing the synergy between the Point S entities in the U.S. and Canada, and working to expand the company's network, partnerships and brand across North America. Fishing with General Tire Bass fishing fans can win a VIP fishing trip with pro anglers Skeet Reese and Edwin Evers from the General brand of Continental Tire the Americas LLC. Fans who share fishing photos on social media using the #ReelJobSweepstakes hashtag, and tag General Tire, are entered to win. bites 10

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