Modern Tire Dealer

APR 2017

Magazine for the professional tire industry

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Page 61 of 77

MTD April 2017 Focus on industry have to trade off snow performance and likewise with dry." Reim says the company applied a combination of technologies to improve perfor- mance on wet and dry surfaces as well as on snow and ice. "Not trading off in the dry area is very important because we've been able to break some compro- mises there. So we're ver y pleased w ith where we've gone with this product to break compromises and deliver the most value that we can in this category." Compared to its p r e d e c e s s o r, t h e Winter T/A KSI's new compound has more silica to add grip in sub-freezing temperatures while providing stability on warmer winter days. e new tire also features: • high sipe density to maximize the amount of biting edges for snow and ice grip; • interlocking three-dimensional sipes that increase stability of shoulder blocks for improved grip on snow and ice as well as on dry surfaces; • serrated shoulder profile similar to the BFG All-Terrain T/A KO2 tire that provides additional grip in deep snow; • continuous center rib for on-center feel and steering control; • large circumferential and wide lateral grooves for water and slush evacuation; • saw-toothed groove edges that add biting edges for grip on snow and ice; and • casing protectors to prevent stone drilling. e new BFGoodrich Winter T/A KSI will compete against the Firestone WinterForce, General Altimax Artic, Goodyear Ultra Grip Winter, Hankook iPike RS, Yokohama iceGuard iG52c, and Toyo Observe GSi-5. Consumers expect a winter tire to perform well in slush, snow and ice conditions, according to Sabrina Garofalo, country operations marketing manager for ultra-high performance, off-road and winter tires. However, motorists are driving on ice, snow and slush only about 20% of the time in Canada. "at means 80% of the time consumers are driving on either dry, wet or damp roads. But that's not necessarily what they are looking for in a winter tire. However, as a tire manufacturer we feel it is something important to deliver. Our goal is to provide an overall well-balanced tire which hits all winter aributes and also provides the additional benefits." ■ Sabrina Garofalo says the Winter T/A KSI boosts market coverage by 13% over its predecessor. The company discontinued less popular sizes and added 14 new dimensions. A total of 38 sizes will be available when the tire rollout is complete. Quik-Link: 800-687-1557 ext. 14129 60

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