Modern Tire Dealer

APR 2017

Magazine for the professional tire industry

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MTD April 2017 MODERN TIRE DEALER (ISSN 00268496) (CDN IPM #40013413) (USPS #369-170) is published monthly by Bobit Business Media, 3520 Challenger St., Torrance, California 90503-1640. Periodicals postage paid at Torrance, CA 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to MODERN TIRE DEALER, P.O. Box 1068, Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscriptions in the U.S. and its possessions, $65; Canadian, $99; Int'l surface mail, $99; Int'l airmail, $198. Single copies, $10, except the January Facts Issue, $30. Address all subscription correspondence to MODERN TIRE DEALER, P.O. Box 1068, Skokie, IL 60076-8068. Please allow 6 to 8 weeks to receive your first issue. Please address Editorial and Advertising correspondence to MODERN TIRE DEALER, 3515 Massillon Road, Suite 350, Uniontown, OH 44685-6217. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. For your information: We sometimes make our subscriber information (i.e. fax, e-mail or mailing address) available to carefully screened organizations whose products and services may be of interest to you. If you prefer not to have your information made available, please write MODERN TIRE DEALER, P.O. Box 1068, Skokie, IL 60076-8068. moderntiredealer .com DIGITAL RESOURCES FOR THE INDEPENDENT TIRE DEALER Total access — totally free MTD digital edition You can view MTD 's monthly magazine at — or use your smartphone's QR Code reader (right.) eNewsletters Get the latest news and most popu- lar articles from Modern Tire Dealer delivered straight to your inbox. Sign up for Modern Tire Dealer's Hotwire eNewsletter published three times a week, on Monday, Tuesday and Thursday, plus our MTD Top News eNewsletter published every Friday with the top five news and top five articles from our website each week. We also publish our Commercial Tire Dealer eNewsletter every other Wednesday with news exclusively for commercial tire dealers. Sign up at, at the bottom of our homepage in the sec- tion entitled "Be the First to Know." GET CONNECTED Keep tabs on the industry with Modern Tire Dealer on Facebook and Twitter. You'll find breaking news alerts and exclusive content, including photos and news bits when the MTD editors are on the road. Follow MTD and tag along for the journey! Like MTD on Facebook: Follow MTD on Twitter: @MTDMagazine Home office 3515 Massillon Rd., Suite 350 Uniontown, OH 44685 (330) 899-2200, fax (330) 899-2209 Website: Publisher Greg Smith, ext. 2212 Editorial Editor: Robert J. Ulrich, ext. 2211 Managing Editor: Lori L. Mavrigian, ext. 2216 Senior Editor & Digital Projects Editor: Joy Kopcha, ext. 2215 Senior Editor: Ann Neal, ext. 2218 Production Art Director: Neal Weingart, ext. 2214 Production Manager: Karen Runion, ext. 2210 Sales South and Texas: Greg Smith (330) 899-2200, ext. 2212 Midwest: Bob Marinez (330) 899-2217, ext. 2217 West Coast: Marianne Dyal /e Dyal Company (760) 451-9216 Automotive Aftermarket: Dan ornton (734) 676-9135, mobile (313) 410-0945 Classified Sales: Bob Marinez (330) 899-2217, ext. 2217 Reprint Sales: Karen Runion (330) 899-2200, ext. 2210 Customer/Subscription Service (888) 239-2455, fax (888) 274-4580 Executive office 3520 Challenger St. Torrance, CA 90503 Chairman (1961-2014): Edward J. Bobit CEO & President: Ty F. Bobit Chief Financial Officer: Armand Del Duca VP & COO: Cyndy Drummey Readers love research Who pays attention to what J.D. Power studies find? Who cares what Tire Rack says about a tire? Appar- ently, a lot of dealers care and put a lot of stock in what these researchers discover. News items we wrote on their latest findings drew the most "hits" from readers of our website,, last month. Following those items, news on tariffs, new tires and new tire technology grabbed interest. Here are our top 10 items: 1. Consumers pick one big winner in tire satisfaction 2. Tire Rack's verdict on Michelin Pilot Sport A/S 3+ on snow is... 3. Supply and demand: why there are no tariffs on truck tires from China 4. Tariff investigation shows 'pervasive underselling at high margins' 5. Yokohama takes another step to increase its commercial business 6. Pirelli introduces 'smart' tires in Geneva — and will debut them in the U.S. 7. Goodyear's latest concept: tires with a bionic skin 8. Michelin Defender gets an upgrade 9. Rick Phillips leaves Yokohama for Triangle Tire USA 10. The new BFGoodrich winter tire is designed for the Canadian market 6

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