Modern Tire Dealer

JUN 2018

Magazine for the professional tire industry

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25 w w w . M o d e r n T i r e D e a l e r . c o m O n t h e R i s e WHAT WAS YOUR FIRST JOB IN THE INDUSTRY? I started working in the industry handling our company's market- ing while still in college. WHAT ATTRACTED YOU TO THE INDUSTRY? I'm a fourth generation tire guy. My great-grandfather retired aer 20 years of building Uniroyal tires, and both my father and grandfather have been in the industry their whole lives. ey joke that we are born with tires in our blood! WHAT'S THE BIGGEST CHALLENGE YOU HAVE FACED IN YOUR CAREER? I'm not a mechanic by trade. I graduated with both undergraduate and graduate degrees in business, but there's a world of difference in forecasting sales and trying to explain to a customer how a ball joint works. WHO HAS HAD THE BIGGEST INFLUENCE ON YOUR CAREER? My father's been both my inspiration and my greatest influence in the industry. He's always fought for a business that is honest, hardworking, and hassle-free. He started Eagle Tire Pros when he was just 19. WHAT'S YOUR BIGGEST ACCOMPLISHMENT IN THE INDUSTRY? We have taken great leaps in our marketing. We have moved forward with not only Facebook, but Twitter and Instagram, as well. is has helped us appeal to a younger market, and a new segment of customers. A year ago, we opened a brand new location that is the largest tire and automotive repair store in our local market. We were also just selected by Tire Pros to be the shoot location for their new national commercial — an honor that was given to the model Tire Pros store. I'm proud of these milestones accomplished by our team! ■ A new generation of leaders is influencing the livelihoods of today's independent tire dealers, and Modern Tire Dealer is recognizing those who are On the Rise. Direct the young stars in your business world to www.moderntiredealer.com/ontheriseform. EAGLE TIRE PROS • JACKSBORO, TENN. Brandon Johnson, 24, says he's proud to learn from his dad, Tony Johnson, on a daily basis, including days he gets behind the wheel of his dad's 1954 truck for a parade. BRANDON JOHNSON CHIEF OPERATING OFFICER

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