Modern Tire Dealer

JUN 2018

Magazine for the professional tire industry

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M T D J u n e 2 0 1 8 30 B e s t P r a c t i c e s W hen Mark Rhodes was growing up in southeast Missouri, full-service gas sta- tions were a commu- nity staple. Consumers drove in for fuel and an attendant put the gas nozzle in the tank and then checked the tire pressure, windshield wipers, windshield fluid and oil, and made sure to suggest tires when they appeared worn. ose full-service stations are all but a memory, and Rhodes, president of Plaza Tire Service Inc., wonders, "What has replaced that in our world?" He wants consumers in his markets to answer that question with "Plaza Tire Service." But Rhodes thinks any tire dealer Preventive maintenance creates customer loyalty PLAZA TIRE SERVICE RECOMMENDS FLUSHES AND ALIGNMENTS Joy Kopcha By

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