Modern Tire Dealer

JUN 2018

Magazine for the professional tire industry

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Page 38 of 87

Advertorial T he North American tire marketplace is highly competi- tive, so when a company has established its brand as an industry leader in just 13 short years, it's worth a closer look to see why. Nexen Tire America Inc. has worked hard to provide the highest quality tires to independent tire dealers while at the same time providing original equipment fitments to 30 different car models in the U.S. A research and development facility in the U.S. has helped Nexen design tires specifically for this market. By concentrating on the needs of the U.S. market, Nexen Tire has been able to strategically grow its portfolio of consumer tire offerings tailored to the demands of U.S. drivers. e company has an impeccable quality record in more than 70 years of manufacturing, including 18 years since rebranding as Nexen Tire in 2000. at level of quality has allowed dealers to recommend the Nexen brand to consumers with great confidence. Consumers, in turn, are recommending Nexen branded tires to their families and friends. e passion Nexen has for quality has helped propel it to a Tier 2 brand in the marketplace today. With its manufacturing and research and development teams delivering well-designed and reliable products, Nexen Tire is focusing on boosting brand recognition in the U.S. market. Breaking into the OE market e company was not new to the tire business when it began to expand globally. Between 1942 and 2000, Nexen Tire was known as Heung-A Tire Company and later as Woosung Tire. In 2000, the words "next" and "century" were combined to form a new name and a global brand: Nexen. In 2005, the Korean company set up its U.S. arm, Nexen Tire America Inc. Vehicle makers recognized Nexen Tire's quality, and the In 13 years, Nexen Tire has gone from making tires mainly for mainstream passenger vehicles to tires for every purpose, including the U.S.-designed-and- developed Roadian MTX Mud Terrain Xtreme. Nexen Tire is building its U.S. brand on quality and consistency

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