THE INDUSTRY'S LEADING PUBLICATION
June 2014 | Vol. 95, No. 6 | $10 | A Bobit Publication | www.moderntiredealer.com
Keeping
fee
ts
rolling
24/7
Dealers
focus
on
service
an
d
lowering
cost-per-mile
Truck tire market
share winners
and losers
The incredible
shrinking parts
inventory
Winter LT tires:
Cold? Snow? Ice?
No problem!
Reeling in tire sales:
Setting the hook
with value, not price