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www.moderntiredealer.com
We did all this for less than $2,500, plus some time and efort.
Everything is beter at this counter. It's certainly more counter
intelligent. If it doesn't work at the counter, it doesn't work! ■
Wayne Williams is president of ExSell Marketing Inc., a "counter
intelligence" frm based in La Habra, Calif. He can be reached at
exsellmkting@gmail.com.
We created and printed Daniels Tire inserts that
convey the "exact" Daniels Tire message and work
in harmony with their primary tire vendor.
The new counter works for both the dealership's
employees and their customers. It is now clean, ef-
fcient and ready for the next 100 years.
We created a "feature
tire(s)" display that stands
next to the counter within
easy reach for presenta-
tion purposes. We also
added sturdy seating for
the customers.
We hid the back of the monitor with a simple
message and a little more barn wood.
All the tire brand messaging
is simple and handy at the
counter. No clutter!
We used 100-year-
old barn wood from
Michigan and laser
cut a new logo and
placed it in the center
of the counter.