Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/714120
61 www.moderntiredealer.com considers the world's fastest growing tire segment — tires for sports cars, luxury cars and premium makes. In the U.S. alone, the forecasted growth in the prestige tire segment is 11% in 2016, says Pierluigi Dinelli, chairman and CEO of Pirelli Tire North America Inc. "is new venture is part of an aggressive growth plan for Pirelli in North America and beyond," he says. "P Zero World also speaks to a key part of Pirelli's unique approach to the market — the strong expression of our corporate identity, which is tied deeply to both the innovative and the experiential. is new initiative brings the concept full circle with retail at the very heart of the brand." Pirelli estimates its market share of the global original equipment high and very high-end car segment is approximately 50%, thanks to its "perfect fit" OE philosophy: made-to-measure tires developed by the Italian group's technicians for each specific model in cooperation with car makers' own researchers. Pirelli held a star-studded grand opening of the store on ursday, July 14, 2016. To see additional photos from the event, visit MTD on Twier @MTDMagazine and search for #pzeroworldla. P Zero World is Pirelli & Cie SpA's first tire shop focused on prestige products and services. Los Angeles was chosen because it is the "global capital of cinema, car design, technical innovation and a focal point in fashion and the arts," according to the company. Although owned by Claus Ettensberger (pictured above right with model and actor Fabio on his right and NBA all- star Russell Westbrook), the three-bay retail store will double as Pirelli Tire North America's West Coast headquarters.