Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/630954
39 www.moderntiredealer.com 2015 Percentage single store dealers 60% Percentage tires vs automotive service 50% Average number of brands carried 15 4 Number of technicians per shop 5 0 Average price of a brake job $287 44 Number of alignment jobs per month 60 Percentage selling custom wheels 85 9% Average passenger tire price $119 31 Most popular size in inventory 215/55R17 Biggest non-dealer competitor Mass merchandisers T he infuence of the independent tire dealer on the tire purchase never seems to change, which is why the "70/30 Rule" is a generally acceptable principle in our industry. It states that from start to fnish, the dealer determines the tire brand the customer buys at least 70% of the time. Te list of sources verifying the validity of the rule is extensive, beginning with Modern Tire Dealer's own surveys. J.D. Power and Associates, Goodyear Tire & Rubber Co., Cooper Tire & Rubber Co. and many others have, at one time or another, announced similar fndings. Where did the rule originate? It might have been the National Automobile and Tire Survey by Look magazine in 1960. ■ Benchmark: Excluding payroll as a cost of sales, the average gross proft for a retail tire dealer ranges from... 45% to 48% Toyo Celsius from Toyo Tires U.S.A. Corp. There is also a Toyo Celsius CUV version.