Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/630954
MTD January 2016 Facts section: market share continue to get more aggressive with its retail assets, including sharper prices at its Firestone Complete Auto Care centers. We anticipate Goodyear will improve flls rates by importing more product from its foreign plants. "Overall, we expect the group to post a low-single digit increase in replacement volumes, led by strong trends in the HVA (high value-added) category." In 2015, Tier 1 and Tier 2 brands gained market share at the expense of value brands. Tier 1 tires are defned as the major tire companies' premium brands. Tier 2 tires are defned as upper- and middle-market brands. Original equipment market W hile domestic replacement consumer tire shipments were down by 2 million units, original equipment shipments in the U.S. were up 3.1% (passenger tire units were up 3.8%). Domestic light vehicle production trended the same way: It increased 3.4%, to 12.1 million vehicles, in 2015 vs. 2014. LMC Automotive Ltd. forecasts a 2.7% increase in North American production in 2016, with additional increases every year through at least 2022. LMC cites added capacity (a new Volvo plant in the U.S., new Toyota and Volkswagen plants in Mexico) as one of the reasons for its positive outlook. Chart 7 2015 ORIGINAL EQUIPMENT BRAND SHARES (U.S./Canadian light vehicles, excluding imports) CHRYSLER/FIAT (FCA) Goodyear 53% Michelin 15% Firestone 7% BFGoodrich 5% Continental 5% Bridgestone 4% Pirelli 3% General 2% Kumho 2% Nexen 2% Yokohama 2% FORD Michelin 23% Goodyear 21% Continental 19% BFGoodrich 10% Pirelli 9% General 8% Hankook 7% Bridgestone 2% Toyo 1% GENERAL MOTORS Goodyear 39% Michelin 20% Bridgestone 17% Firestone 13% Continental 6% Hankook 3% General 2% BMW Pirelli 30% Bridgestone 24% Continental 22% Dunlop 20% Michelin 4% HONDA Michelin 42% Goodyear 32% Bridgestone 17% Continental 3% Firestone 3% Hankook 2% Yokohama 1% HYUNDAI / KIA Hankook 39% Kumho 32% Nexen 15% Continental 14% MERCEDES-BENZ Continental 29% Pirelli 26% Dunlop 15% Bridgestone 11% Michelin 10% Goodyear 9% MITSUBISHI Nexen 50% Toyo 50% NISSAN Continental 35% Michelin 30% Goodyear 15% BFGoodrich 8% Toyo 6% Bridgestone 3% Dunlop 2% General 1% SUBARU Bridgestone 67% Continental 30% Goodyear 3% TESLA Michelin 49% Goodyear 49% Pirelli 2% TOYOTA Bridgestone 33% Michelin 24% Goodyear 13% BFGoodrich 8% Dunlop 7% Firestone 4% Toyo 4% General 3% Continental 2% Yokohama 2% VOLKSWAGEN Continental 53% Hankook 32% Bridgestone 15% 54