Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/630954
MTD January 2016 Facts section: market share General Motors Corp. remained the vehicle market share leader, but it no longer dominates its domestic or transplanted foreign competitors. In 2005, GM makes and models represented 31% of the market, followed by Ford Motor Co. with 22.2%. DaimlerChrysler, now FCA USA LLC, was third at 17.3%, Toyota Motor Sales U.S.A. Inc. was fourth at 10.9%, and American Honda Motor Co. was ffh at 9.3%. In 2015, the same fve players remain in the same order. However, the gap between them has narrowed. U.S./Canadian light vehicle production market share GM 18.7% Ford 18.4% Chrysler 14.7% Toyota 13.4% Honda 11.6% Hyundai/Kia 8.7% Nissan 6.5% BMW 2.8% Mercedes 5.2% More than one in four light vehicles, based on U.S. and Canadian production, rolled of the assembly lines with either Goodyear or Dunlop tires on them (see Chart 9). Michelin and BFGoodrich combined for 25% of the OE brand market, followed by Bridgestone and Firestone with 17.3% — roughly one in every six vehicles. Continental Tire the Americas LLC, with its Continental and General brands, accounted for nearly 14% of the market. ■ Chart 9 U.S./CANADIAN OE CONSUMER TIRE BRAND SHARES (excluding imported vehicles) Brand 2015 2014 Goodyear 26.1% 25.6% Michelin 20.8% 20.7% Bridgestone 12.7% 12.7% Continental 11.2% 11.0% Hankook 5.4% 5.1% Firestone 4.6% 4.8% BFGoodrich 4.2% 4.3% Pirelli 3.7% 3.5% Kumho 3.0% 2.9% General 2.6% 2.8% Dunlop 1.8% 2.1% Nexen 1.8% 1.6% Toyo 1.5% 1.4% Others 0.6% 1.1% Chart 10 2015 BRANDS LISTED BY THE MTD 100 (Total outlets: 5,804) Rank by No. of dealers Dealers/ outlets 1. Michelin 81/4,752 2. BFGoodrich 72/4,448 3. Goodyear 68/4,507 4. Continental 63/3,807 5. Bridgestone 60/4,263 6. Firestone 53/2,689 7. Yokohama 52/3,803 8. General 50/3,317 9. Cooper 46/3,467 10. Hankook 43/3,606 10. Uniroyal 43/2,190 12. Dunlop 42/3,724 13. Kelly 41/2,091 14. Pirelli 33/3,900 15. Toyo 29/2,257 16. Kumho 27/2,551 17. Falken 26/3,166 18. Fuzion 21/825 19. Nexen 20/1,452 20. Nitto 17/2,119 Hankook (Dynapro HT), Bridgestone Americas (Firestone Destina- tion LE2) and Goodyear (Wrangler All-Terrain Adventure) are sup- plying select models of the 2016 Toyota Tacoma with tires. Chart 8 FORD OE MARKET SHARE: FIVE BRANDS, SIX DECADES In 1968, fve brands accounted for 100% of Ford Motor Co.'s origi- nal equipment market share: Firestone (47%), Goodyear (27%), BFGoodrich (12%), General (7%) and Uniroyal (7%). In 2015, 10 brands supplied Ford with OE tires. Brand 1975 1985 1995 2005 2015 Goodyear 26.0% 22.5% 28.0% 27.0% 21.0% Firestone 39.0% 39.5% 30.0% 0.0% 0.0% Uniroyal 10.0% 6.0% 4.0% 1.0% 0.0% BFGoodrich 10.0% 0.0% 0.5% 5.0% 10.0% General 10.0% 10.5% 16.5% 10.0% 8.0% Others 5.0% 21.5% 21.0% 57.0% 63.0% Goodyear was the OE market leader in 1968 at 31%. 56