Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/244093
Facts section: Market share Anchors aweigh! Michelin remains the favorite brand among the MTD 100 T he Modern Tire Dealer 100 is the largest, most infuential list of independent retail and commercial tire dealers in the United States. Tey represent 18.6% of the 30,000 independent tire dealers. Tey average 12 tire brands per outlet, and sell more than 110 diferent brands combined. Tey are a microcosm of the afermarket as a whole. Would you be surprised, then, that 82 of the dealers (there were 102 in 2013 because of an eight-way tie for 95th place) ofer the Michelin brand? For the eighth consecutive year, Michelin topped the list of brands sold by the MTD 100. Te brand is sold by 82 dealers representing 81% of the outlets (see Chart 8). Tat is signifcant growth from 2007, when Michelin was sold by 71 of the 102 dealers on the list (another tie) that represented 3,318 outlets. (In the eight-year span between 2006 and 2013, the MTD 100 dealers increased their store count by 29%. Tat's either a lot of growth, a lot of consolidation, or both.) Goodyear, second in number of dealers last year, was tied for second in number of dealers this year, but fell behind BFGoodrich in number of outlets. Chart 8 2013 BRANDS LISTED BY THE MTD 100 (Total outlets: 5,578) Replacement market share In the replacement passenger tire market, the anchor brands lead the way. Goodyear is the clear number one in market share, followed by Michelin and Bridgestone (see Chart 10 on page 34). However, when taking associate brands into account, Bridgestone Americas Inc. comes out on top. Its Bridgestone, Firestone and Fuzion brands account for 14.5% of the market. Goodyear Tire & Rubber Co., with its Goodyear, Dunlop and Kelly brands, is second at 13.6%, while Michelin North America Inc., with its Michelin, BFGoodrich and Uniroyal Michelin has been the most popular brand among our Modern Tire Dealer 100 dealers for the last eight years. Chart 9 MTD 100 MOVERS AND SHAKERS Rank by number of dealers Dealers/ outlets 1. Michelin 82/4,519 2. BFGoodrich 71/4,319 3500 3. Goodyear 71/4,289 3000 4. Bridgestone 61/4,437 5. Continental 57/3,383 2500 6. Firestone 57/3,012 2000 7. Yokohama 55/3,769 8. Cooper 54/3,496 1500 9. Dunlop 47/3,602 1000 10. General 47/3,094 11. Uniroyal 46/2,243 12. Kelly 41/1,758 13. Hankook 40/3,374 14. Pirelli 32/2,444 16. Falken 26/3,011 17. Kumho 24/2,569 From 2010 to 2013, the biggest brand gainers on the MTD 100 list in terms of outlets represented were: 2013 2010 37/3,825 15. Toyo 32 Bridgestone was second in outlets represented because of its strong afliation with the larger dealers, but compared to the other brands, was down in the number of dealers who sell the brand. Bridgestone is ofered by 10 of the top 12 dealers in the country, including the top six; no other brand can make that claim. In the last four years, the fve biggest gainers in terms of outlets represented by the MTD 100 are Falken, Cooper, Kumho, Firestone and Toyo (see Chart 9). 500 0 e 6 n9 lk Fa .6% 1.7 o Co p 9 er % m Ku 8 ho 2.6 % % .7 61 e1 n sto e Fir % 8.0 5 yo To Compared to 2010: Bridgestone was up 51.5%; only the Uniroyal brand was down in outlets. MTD January 2014