Magazine for the professional tire industry
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European notebook It's crystal ball time for future European tire sales How will the tire market fare in 2014? A When it comes to replacement sales, the pics we venture into yet another trading ture can be viewed altogether diferently as not year in the European tire industry, only is Europe virtually saturated with diferent thoughts naturally turn toward anticipated sales performance for 2014. Having taken competitive brands, but also both mid-range and a comprehensive look at what the analysts are premium brands have sufered at the expense of predicting amidst streams of reports that fow the budget segment. To make maters worse the budget market is like confeti, the simple answer is that in Europe being increasingly confronted with more and the next 12 months seem to be clouded in equal amounts of uncertainty and optimism. more Chinese and Far East brands — some good Over the last year Europe has appeared to By John Stone and some not so good! struggle with the value of the euro against other It is also interesting to note that all-season tires global currencies, and it would be fair to say that the tire are becoming increasingly popular with European drivers. and automotive markets have seen some difcult periods in Tese are viewed as a cost-saving option enabling drivers the last couple of years. However, fying in the face of such to run the same tires throughout the year as opposed to gloom is the fact that the vehicle sales market has remained switching between summer and winter paterns. buoyant in almost every European country, therefore ensurAs previously mentioned, replacement tire market ing that tire manufacturers have enjoyed encouraging OE predictions for 2014 and beyond are conficting with sales — especially in the second half of 2013. different reports indicating varying sales figures. For Exclusive Container Program Volume pricing without the commitment Open territories available. ITDG Membership is available but not required. DB257 DB918 DB968 DB246 8 patterns across 4 product segments; total of 94 SKUs Contact us at: 561-630-8737 ¥ info@itdgusa.com ¥ www.itdgusa.com 60 Quik-Link: 800-687-1557 ext. 11134 MTD January 2014