Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/244093
Annete Wolford, director Sales and Business Development at Magneti Marelli Ofered by Mopar. "Te new brake pad expansion focused on European applications such as Volkswagen, Audi, BMW and Mercedes-Benz, as well as feet and HD applications." Te distribution network of Magneti Marelli Ofered by Mopar parts has expanded as well, with 1,900 of approximately 2,600 Chrysler Group dealerships using Magneti Marelli Ofered by Mopar parts in daily operations. Also included are 58 major distributors of the full line of products as well as 252 large stocking dealerships carrying a wider range of Magneti Marelli Ofered by Mopar parts, the company noted. New search technology from Mitchell 1 Mitchell 1 launched the ProDemand with 1Search, a new search technology in its ProDemand repair information sofware. 1Search delivers complete OEM and experience-based information together in a single lookup. ProDemand with 1Search streamlines the search process by integrating data from the SureTrack diagnostic resource to provide comprehensive, categorized repair information in a user-friendly interface, making it easier for users to fnd the complete repair information. Te 1Search feature in ProDemand incorporates a single search feld for entering diagnostic trouble codes, components or symptoms, which then returns information from Mitchell 1's vast library of OEM content as well as detailed parts replacement records, tips and Real Fixes from SureTrack's experience-based information database. Te information is organized into the familiar tabs in the ProDemand dashboard, enabling the user to easily fnd the most relevant information to solve their specifc repair problem. Permatex retools product packaging Permatex launched a major new packaging initiative for its adhesives, sealants, gasketing and service products to make it easier for consumers to recognize the brand and identify the product they need. Permatex graphic/media designer Courtney Riley said that in developing the new designs, the Permatex creative and product management teams focused on creating a fresh, consistent look that presented a clear and simple message at point of purchase. Avoiding information cluter and clarifying the product's function and key applications as quickly as possible, were prime objectives of the initiative. New packaging concepts were developed based on extensive analysis and feedback from the sales force and retail partners in all channels. Headlight restoration made easy Search Automotive Technologies LLC introduced LightRite, a premium headlight restoration kit that restores polycarbonate headlight lenses afer the factory coating wears of. UV exposure then cause the lens to become cloudy and faded, reducing the optical illumination. Quik-Link: 800-687-1557 ext. 11130 www.moderntiredealer.com 55